Question
Case Study Presentation Overview
Case study presentations, allocated in groups, should run for 15 - 20 minutes, with an additional five to ten minutes for questions. You will need to prepare a PowerPoint presentation. You can bring in props, other materials, interact with the audience or use other innovations. Your presentation will need to overview the case, the topic area (the chapter the case is in indicates the topic area) and address the case questions.
The assessment is based on your presentation, and no written report is required. A case presentation marking guide is provided. The cases can all be found in the course textbook. (The case that we are doing is “Young consumers and retail shops in Hong Kong” on page 176 of the course textbook). Please also write out the script for each slides of the PowerPoint Presentation. Thanks
The case presentation marking guide covers the key criteria which it will be use to grade you. Please be aware that some criteria will be weighed higher than others. The focus on critical issues, depth of analysis, integration of theories/frameworks/concepts, convincing strategies and recommendations (if relevant) when responding to the case questions, and the overall impact of the presentation, will be weighted most highly.
Answer:
Hong Kong Shoppers Paradis
- Honk Kong is one of the most attractive tourist destination in Asia.
- 60000 retail establishments which employs workforce of nearly 250000.
- The city is dotted with malls, restaurants and possibly everything that can be attributed to a luxurious and indulgent lifestyle.
Training retail staffs for better communication with consumers
- Patience
- Empathy
- Adaptability
- Knowledge
Training retail staffs for better communication with consumers
- Open
- Communication.
- Not manipulative.
- Ethical.
- Thick skin.
Training retail staffs for better communication with consumers
- Smiling and being positive.
- Enthusiastic.
- Terms like “please, thank you and welcome”.
Why young customers will be loyal to particular outlets
- Customer Reward System.
- Sending personalised mails.
- Being ethical.
- Young customers like warm and personalised customer service.
Why young customers will be loyal to particular outlets
- The appearance and ambience of the place.
- Knowing the nature of the customers well.
- Ensuring customer loyalty.
- After sales support and service.
Why young customers would not be loyal to particular outlets
- Discrimination in customer treatment.
- Process of grievance resolution too complicated.
- Failing customer expectation.
- Proper importance not given to individual customers.
Why young customers would not be loyal to particular outlets
- The outlets that do not personalise service for individual customers.
- Too professional behaviour.
- Showing preference to certain customers who buy more.
- Ambience is not compatible with young customers.
Potential of online purchase of clothing among young customers in Honk Kong
- 88% of the Hong Kong customers shopped online in the past 12 month.
- Most were from young generation ( who were younger than 30).
- “ two-out-of-five online shoppers choose their smartphone for e-shopping” in Hong Kong
Honk Kong online shopping
Source: (Nielsen.com 2016)
Potential of online purchase of clothing among young customers in Honk Kong
- Highest of all shopping items were clothes, about 52%.
- Travelling and restaurants are 2nd and 3rd respectively.
- Most of the online clothes purchasers were young people.
Honk Kong online shopping
Source: (Nielsen.com 2016)
Potential of online purchase of clothing among young customers in Honk Kong
Potential of online purchase of clothing among young customers in Honk Kong
The trends and the statistics conducted by respected and authentic bodies show that the online shopping trend is increasing in Hong Kong at a tremendous rate and most of the buyers are from young population. Clothes and apparels are the highest bought online products with 89% customers opting to buy these from online sources. Therefore it is evident that the young customers in Honk Kong are interested in online purchase of clothes and accessories.
The Future
- Trends are increasing with time.
- In 10 years there have been 16% increase of population opting for online shopping.
- The most bought online product is clothes.
- The future is hence bright in the sector.
Conculsion
- The retail sector, both online and physical, are growing in Honk Kong.
- This city is proving to be a shopping destination of people from all over the world.
- Less restrictions has allowed malls, shopping centres and retails spaces to grow all over the city.
- It has become one of the prime tourists destination in Asia.
Reference
Consumer.org.hk., 2016. Online Retail A Study on Hong Kong Consumer Attitudes, Business Practices and Legal Protection. [online] Consumer.org.hk. Available at: https://www.consumer.org.hk/sites/consumer/files/competition_issues/online-retail/presentation_e.pdf [Accessed 9 May 2018].
Nielsen.com., 2016. Things You Must Know about Hong Kong Online Shoppers. [online] Nielsen.com. Available at: https://www.nielsen.com/hk/en/insights/news/2016/things-you-must-know-about-hong-kong-online-shoppers.html [Accessed 9 May 2018].
