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BMA329 Retail Marketing

tag 0 Download 4 Pages / 866 Words tag 25-11-2020
  • Course Code: BMA329
  • University: University Of Tasmania
    icon is not sponsored or endorsed by this college or university

  • Country: Australia


Case Study Presentation Overview

Case study presentations, allocated in groups, should run for 15 - 20 minutes, with an additional five to ten minutes for questions. You will need to prepare a PowerPoint presentation. You can bring in props, other materials, interact with the audience or use other innovations. Your presentation will need to overview the case, the topic area (the chapter the case is in indicates the topic area) and address the case questions.

The assessment is based on your presentation, and no written report is required. A case presentation marking guide is provided. The cases can all be found in the course textbook. (The case that we are doing is “Young consumers and retail shops in Hong Kong” on page 176 of the course textbook). Please also write out the script for each slides of the PowerPoint Presentation. Thanks
The case presentation marking guide covers the key criteria which it will be use to grade you. Please be aware that some criteria will be weighed higher than others. The focus on critical issues, depth of analysis, integration of theories/frameworks/concepts, convincing strategies and recommendations (if  relevant) when responding to the case questions, and the overall impact of the presentation, will be weighted most highly.
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To export a reference to this article please select a referencing stye below:

My Assignment Help. (2020). Retail Marketing. Retrieved from

My Assignment Help (2020) Retail Marketing [Online]. Available from:
[Accessed 18 August 2022].

My Assignment Help. 'Retail Marketing' (My Assignment Help, 2020) <> accessed 18 August 2022.

My Assignment Help. Retail Marketing [Internet]. My Assignment Help. 2020 [cited 18 August 2022]. Available from:

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