Assess how Spotify competes with Traditional and online music providers by reviewing the approaches it uses for different elements of the marketing mix.
The workshop presentation is a group assessment, to be done in groups of two members. The number of group members may be modified depending on the number of students in the class so all the cases will be covered. The workshop presentation requires that each group analyses a case, answers the case questions (if applicable) and presents their solutions/answers to the class. Students are required to support their solutions and answers with appropriate referencing to academic literature. At least one(1) peer-reviewed journal article should be used in the solution/answers, highlighting the key message/finding of the paper that is relevant to the focus of the case (and topic of the week). Coursework from other universities or from nonacademic websites, e.g. Wikipedia, should not be used as references.
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Answer Part I: New Product Development and Rationale The rationale for a new product Babysitters / Nannies online The key benefit of developing the babysitters/nannies online and Sitter Babysitting App is to gain the profit. For matching the nannies with family, the company completes the applications. The application reviews involve every aspect related to home life that can impact on the placement of nanny. It involves responsibilities and...Read More
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