Analysis of Fronditha Care
The purpose of this report is to give a Situational Analysis which is centered on Fronditha Care, an Australian Aged Care Company. The report evaluates both the external and internal forces affecting the company. Examples of these forces that shall be analyzed in the report include market structure, the supply chain, consumer segmentation, competitive forces and it shall also determine the market trends. The report in particular shall analyze the financial position of the firm, as well as a SWOT analysis and competitive advantage evaluation.
Citation- Ansoff, H. (2014). Strategic management. 1st ed. Basingstoke, UK: Palgrave Macmillan.
Market Size & Trends:-
A number of factors including the need for a higher market size has resulted in a new trend of partnerships and collaboration with other health care facilities in the area.
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Financial & Corporate Performance:-
Fronditha Care offers a number of services. With proper management of funds and the fact that the government gives grants, the financial and corporate performance can be very nice.
Citation- Jones, G. and Hill, C. (2012). Strategic management essentials. 1st ed. Australia: South-Western Cengage Learning.
The purpose of the SWOT analysis is to determine the strengths of the organization, the weaknesses, the opportunities and the threats it’s facing.
Fronditha Care’s competitive advantage comes from the brand reputation or customer loyalty it has achieved for decades, its market position, the ability to withstand strong competition and the cost effectiveness.
Citation- Sethi, S. and Sama, L. (1998). Ethical Behavior as a Strategic Choice by Large Corporations: The Interactive Effect of Marketplace Competition, Industry Structure and Firm Resources. Business Ethics Quarterly, 8(1), p.85.
Fronditha needs an expansion and growth strategy, marketing, sales and communication strategy in order to increase the demand. In general it requires effective strategic management skills from its top leaders.
Citation- Oke, A., Walumbwa, F. and Myers, A. (2012). Innovation Strategy, Human Resource Policy, and Firms' Revenue Growth: The Roles of Environmental Uncertainty and Innovation Performance. Decision Sciences, 43(2), pp.273-302.
Citation- Olson, E. (2013). Perspective: The Green Innovation Value Chain: A Tool for Evaluating the Diffusion Prospects of Green Products. Journal of Product Innovation Management, 30(4), pp.782-793.