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BMAN73561 International Business Strategy

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Question:

EasyJet is a British airline carrier based at London Luton Airport. It is the largest airline of the United Kingdom, by number of passengers carried, operating domestic and international scheduled services on over 600 routes in 32 countries. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.

EasyJet has seen rapid expansion since its establishment in 1995, having grown through a combination of acquisitions and base openings fuelled by consumer demand for low-cost air travel. The airline, along with associate company EasyJet Switzerland, operates over 220 aircraft mostly Airbus A319. It has 23 bases across Europe, the largest being Gatwick. In 2013, EasyJet carried over 60 million passengers and is the second-largest low-cost carrier in Europe, behind Ryan air.

Task 1 Understand the process of Strategic Planning

 (a). Assess how the business mission, vision, objectives, goals and core competencies of Easy Jet informs its strategic planning(AC 1.1)

(b). Analyse the factors that have to be considered by Easy Jet when formulating strategic plans. (AC 1.2)

(c). Evaluate the effectiveness of at least two techniques Easy Jet can use when developing strategic business plans (AC 1.3)

Task 2 Formulating Strategy

(a). Analyse the strategic positioning of  Easy Jet by carrying out an internal organisational audit

(b). Carry out an environmental audit of Easy Jet (AC 2.2)

(c). Assess the significance of stakeholder analysis when formulating new strategy (AC 2.3).

Task 3 Understand approaches to Strategy Evaluation and Selection

(a). Analyse the appropriateness of alternative strategies relating to market entry, substantive growth, limited growth or retrenchment for Easy Jet.

(b). Present and justify the choice of a new strategy for Easy Jet. (AC 2.4 and AC 3.2).

Task 4 Strategy Implementation

(a).  Assess the roles and responsibilities of personnel who are charged with strategy implementation (AC 4.1)

(b).  Analyse the estimated resource requirements for implementing Easy Jet’s new strategy

(c). Evaluate the contribution of SMART targets to the achievement of strategy implementation at Easy Jet (AC 4.3)

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My Assignment Help (2021) International Business Strategy [Online]. Available from: https://myassignmenthelp.com/free-samples/bman73561-international-business-strategy/political-economy-of-crafting-policy.html
[Accessed 24 October 2021].

My Assignment Help. 'International Business Strategy' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/bman73561-international-business-strategy/political-economy-of-crafting-policy.html> accessed 24 October 2021.

My Assignment Help. International Business Strategy [Internet]. My Assignment Help. 2021 [cited 24 October 2021]. Available from: https://myassignmenthelp.com/free-samples/bman73561-international-business-strategy/political-economy-of-crafting-policy.html.


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