Read the two articles from the Dominion Post, 14 September 2018, 'Fonterra posts historic loss" and "Dairy giant trips up offshore" by Gerard Hutching. These articles are a good starting point, where it is revealed in the announcement of their 2018 annual report, that the cooperative has made their first loss since their formation in 2001.The other essential readings for Cis assignment are the previous annual ieports, specific business announcernm its and analytical commentaries for eacl I year.
Using the Stralecic Management Process you are required to write a report:
• Describing the strategic actions/decisions Fonterra's leadership team has made over the past ten years to enable them to grow and develop their business to maintain strategic competiveness and earn above average returns in a highly competitive and at times, volatile market. As part of your assessment of the present state you will need to carry out a SWOT, DEPSTGP and Porters five forces analysis to identify whom Fonterra's main competitors are and where their competitive advantage lies. You will need to study reports from 2009 until the present to assess the strategic decisions made that have impacted Fonterra's direction and performance.
• Good supporting documents for each year are the "Annual Results Presentations" that are also available on Fonterra's website Investor Centre.
• Predicting Fonterra's future strategic direction over the next five years from 2019. For example, what do you foresee as their competitive advantage/s? Should they be considering further merger/acquisitions, divestments and/or additional business/corporate level strategies? Using your SWOT analysis think about how Fonterra can continue to utilize it strengths and identify opportunities in the marketplace.