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F-commerce is a technique that aims at developing and creating the contents of e-commerce and shares their storefront site with the social networking platform. F-commerce has evolved as an inline channel for business to sell goods and services with support from Facebook. The technique has been used by many companies with intentions of raising awareness of their brands for their local stores or the e-commerce. F-commerce has been characterized with various active and passive reviews.
One of the benefits of using f commerce is that it extends the online shopping where people buy their desired goods and services from the Facebook platform. Through the marketing power of Facebook, the phenomena have been evolving (Turban, 2015). One disadvantage of using the marketing platform is that it does not have a feedback control system. Whenever there are negative responses, the unhappy customers can make negative comments that might influence others not to transact with your business. Also, the competitors in the industry are also able to post disparaging, and offensive images and marketers can do petite to control such circumstances (Treadaway & Smith, 2012).
Ettitude, an Australian based company, has been using f commerce to sell its environment-friendly products. The company has been powered by BigCommerce that also uses its e-commerce store. The company has a record of logged sales from its Facebook page. The company has been receiving huge loads of orders from the clients interacting with their Facebook page, and they have since appreciated f-commerce as a beneficial tool in their marketing.
Turban, E. (2015). Electronic commerce: A managerial and social networks perspective. Cham : Springer
Treadaway, C., & Smith, M. (2012). Facebook marketing: An hour a day. Hoboken, N.J: Wiley.
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