You are able to do quality research (peer reviewed articles (most important), textbook, reports, etc) into the fast food industry.
You are expected to answer the following questions:
- Identify both established and emerging consumer value propositions within the fast found industry.
- Discuss the application of manufacturing excellence (TQM) in fast food chains
- Review the relationship between service quality and profitability in the industry
- Describe the current and potential operational challenges faced by managers in the fast food industry.
- Provide a process map (or flowchart) of a fast food restaurant’s order fulfillment process
- Provide recommendations for improving the service operations of fast food restaurants