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BMO6622 Managing Innovation And Entrepreneurship

tag 0 Download 14 Pages / 3,449 Words tag 14-09-2021
  • Course Code: BMO6622
  • University: Victoria University
    icon is not sponsored or endorsed by this college or university

  • Country: Australia


Describe the person characteristics, the market and opportunity, the economic, cultural, social and organizational context, the business and value proposition and how these interacted with the person qualities that led to this innovation and success. For the industry context, you can choose private/public, for profit/not for profit, charitable, semi-government, start-up, spin-off or any other form of industry including education, welfare or social or environmental innovations that have bought benefit. Link your observations and explanation about this innovator or entrepreneur to the literature that explains their success or opportunities. The important task here is analyse the situation by referring to scholarly work.

Write a Literature Review of any aspect of Innovation and Entrepreneurship that explains the Case Study or Person you have selected.

Identify the background that led to the emergence of the opportunity for the innovation,

Explain how, and by whom, the opportunity was recognized,

Describe the entrepreneur or lead team that was responsible for the implementation of the innovation.  This description should concentrate on the key capabilities or competencies and actions that were critical for the innovation’s commercialization and subsequent implementation.

Clearly identify why the innovation was successful.  

Support your observations by linking with the literature; that is use articles from referee journals to examine and explain the phenomena.

The articles will not likely be written on the case or person, though you might find some. More likely you will general understanding from the theory and practice of entrepreneurship applied to this situation.  So you will be generalising theory and empirical literature to your case study.

In doing so you will be able to explain, and demonstrate your understanding of how current knowledge of entrepreneurship theory and practice builds your knowledge of entrepreneurial experiences.

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Total 14 pages

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