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BMO6630 Business Research Methods And Guide

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Question:

Questionnaire Development

Design a questionnaire to address the following management problem.

Conspicuous consumption is generally seen by many researchers as a process or means to achieve or maintain status and other social benefits, mainly through the consumption of luxury goods. As the relevant literature

Suggests, it may be an instrument of signalling. Literature provides enough evidence to show that consumers get into conspicuous consumption of status products to improve their social standings, with peer pressure and social

Comparisons being two key influencing factors.  It can also be a matter of self-fulfilment or just serve as a means to fill social voids. Conspicuous consumption patterns depend not only on personal traits of the consumers,  but also on the surrounding socioeconomic and cultural background. However, there is a lack of research concerning conspicuous consumption generally and of travellers in particular. The Department of Consumer affair decided to commission research to get a better understanding of the factors such as socio demographics, cultural values, shopping   motivation   and   experience that influence the future behavioural intention of conspicuous

Consumption of Australian domestic and international travellers.

A quantitative method research will be applied using a questionnaire survey with customers.

Design a survey questionnaire with a minimum of 10 and a maximum of 20 questions to gather data to address the management problem. Use a mix of open and closed question formats. At least, one of your questions must

employ a replicable scale – a scale that has previously been tested in the academic literature relating to consumer behaviours and found to be reliable and valid. Ensure your questionnaire has a brief introduction to Inform respondents as to the purpose of the research. In addition,write a brief 1000 word report explaining the structure of the questionnaire and the steps you took in designing it to address the management problem.

 
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