Constructive Comments and Advice
Being the most dynamic and fastest growing city in Asia, Kuala Lumpur has attracted many people to come and reside there. The public transportation rail in the city has remained extensive which means transportation is an issue of discussion for the residents of Kula Lumpur (Fellesson & Friman, 2012). The fact that people want faster, comfortable, convenient, safer, and cheaper trips, the new business model of ICT will be useful in enhancing timeliness and sensitivity to customers services.
The proper maintenance of efficient public transportation services is essential. The development of a new business model in mobile application technology is useful in addressing the challenges tasks that have been facing public transit services in Kuala Lumpur. According to Fellesson & Friman (2012), the development of a new business model will help expand public transport services, engage all customers, and provide affordable public transportation services in the most viable way.
The attempt by the public transport services vehicle owners to lure passenger not to use private vehicles is excellent despite its ineffectiveness at Kumbur Lumpur, the capital city of Malaysia (Tirachini, Hensher, & Rose, 2013). The introduction of mobile application technology will assist the public service vehicles to transform the traditional business model of public service transportation into modern ones.
The employment of sophisticated communication and information technology in public transportation shows the desire and hunger of the public transport services to develop, grow, and offer reliable, convenient, efficient, and affordable services to passengers (Almselati, Rahmat, & Jaafar, 2011). This means that the attempt to attract private vehicle users to the use of public transportation services would be fruitful.
The mobile application technology will be useful by helping customers access public service transportation information through their phones, government websites, and desktops (Chiu Chuen, Karim, & Yusoff, 2014). This mobile app will significantly contribute to the elimination of public service problems faced by the residents of Kuala Lumpur which has resulted from the rise in the use of urban transport systems. The app would help the government improve the quality of services, raise mobility, and eliminate poor driver behaviors.
Suggestions for Improvement
The government of Malaysia should design a mobile phone app that passengers can access in booking trips. Further, since most people living in Kuala Lumpur stay 400 meters from the bus route, this kind of booking will serve better than private transport services and thus help the government compete the industry.
The fact that private transportation is expensive, government intervention to use new business models in the public transport sector would be valid. The government should invest more on upgrading the mobile application technology and encouraging innovative ideas of using the mobile app to deliver reliable and accurate information to passengers promptly (Chiu Chuen, Karim, & Yusoff, 2014). Innovative ideas of upgrading the mobile application would assist the government to decide what mode of transport suits the plan of passengers.
In its efforts to improve the public transportation services, the government should issue e-citizen licences to all drivers. The government should establish strict traffic rules which are accessible online by both the doctors and the travelers so as to eliminate uncertainties and lack of quality facilities (Almselati, Rahmat, & Jaafar, 2011). The new business model should clearly state the value co-creation and standpoint of the government towards public transport services in Kuala Lumpur.
Almselati, A. S. I., Rahmat, R. A. O. K., & Jaafar, O. (2011). An overview of urban transport in Malaysia. Social Sci, 6(1), 24-33.
Chiu Chuen, O, Karim, M, & Yusoff, S (2014), 'Mode choice between private and public transport in Klang Valley, Malaysia,' The Scientific World Journal, 2014, Scopus®, EBSCOhost, (Accessed: 29 March 2017).
Fellesson, M., & Friman, M. (2012, February). Perceived satisfaction with public transport service in nine European cities. In Journal of the Transportation Research Forum (Vol. 47, No. 3).
Tirachini, A., Hensher, D. A., & Rose, J. M. (2013). Crowding in public transport systems: effects on users, operation, and implications for the estimation of demand. Transportation Research part A: policy and practice, 53, 36-52.