Questions:
Write a one-page case study that answers the following question for each label:
1. What are the standards associated with the label?
2. How does a product or company get certified?
3. Do you think that this label is legitimate? Why, or why not?
4. Does the label comply with the FTC Green Guide for environmental claims? Point out specific points in the Summary
5. which the label does or does not comply.
6. Would the presence of this label influence your purchasing decision?
Answers:
The label, which is involved in this case is that of a soft drink advertisement. The label is concerned about the packaging and content of the soft drink elements. Recyclable, low or no carbon is some of the common labels, which are associated with soft drinks and their packaging (JD, 2017). The companies and products receive their certification after health and packaging rules are met. The companies apply to the relevant governmental bodies in order to receive the certification. In addition, the certification is also done when the health and environmental specification are found to meet the specific requirements. The label may be included to describe the content inside or the packaging material Labeling the material as recyclable may be not enough for the consumers to understand which material is being described.
The label of recyclable may be legit since the bottles can be used for other purposes. The fact that the consumers can utilize the bottle for other purposes makes the label recyclable legit. First, the label is able to comply with FCT's guide since it is not deceptive. The scientific investigation are usually carried to ensure that the indications are true and do not deceive the consumers and therefore the label is able to comply with FCT's guide (Administration, 2014). The label is able to able to omit some of other contents, which are not related to the product. This is in order to ensure that the brand does not deceive the consumers in order to buy the product. The presence of the label is able to influence me to buy the product. I am usually concerned with the amount carbon content on the drinks and therefore proper label helps to influence my purchasing decision.
References
Administration, R. (2014). United States Government Manual 2014: The Official Handbook of the Federal Government. New York: Skyhorse Publishing, Inc.
JD, S. (April 18, 2017). Environmental False Advertising: An Earth Day Green Guide Review. Jd Supra, 2017-4.
