BPD2100 International Business Challenge

Table 1: Human resources

Commencing a business includes wide range of activities which must be focused by the management. The Italian desert store named Brunetti is intended with the expansion into China market and Shenzen city specifically. It is very important to acquire adequate amount of resources so that to avoid any consequences all through the establishment (De Mauro et al, 2018, p.807-817). The above table indicates the different requirements of human resources to the initiation of the new store. It specifies the criteria of selection of human resources for different positions. It is been estimated that the store would require nearly about 15 people at different positions with specific qualifications. The major requirement of the store is to hire customer service executives, waiters, marketing managers, bartenders and full time managers.  The positions include different roles and responsibilities to be accomplished and meet the requirements of the set objectives. The major role of customer service executive is to understand and resolve the problems of customer effectively (Brandão et al, 2017, p.293-301).

The waiters must be proficient enough to serve the customer with their orders, communicate with the staff and maintain cleanliness in customer areas. The role of full time manager would be to recruit and train the candidates on the basis of the requirements of the store. Planning and executing effective marketing strategies and establish the store in new market would be the responsibility of marketing manager (Maeng, Tanner and Wu, 2017, p.20-28). The bartenders would be required to serve the customers with alcohol and non-alcohol beverages and ensure to maintain the inventory of bar responsibly.  The recruitment procedure would be initiated with the advertisements for application of the jobs. The concerned would make use of different sources like social media, website of brunette, print media, college placements, job announcements outside the store and other job portals (Babu and Rao, 2018, p.30-32). These sources would help in acquiring the job applications for the position and would be further classified based on set parameters.

Nearly about 30 application would be shortlisted that meet the maximum requirements of job and would be contacted for the further interview sessions. The candidates would be interviewed to acquire an idea about their personalities, knowledge, skills and attitude towards the job positions. This would make the recruiter select final 15 candidates out of 30 with most suitable profiles meeting the requirements of vacancies. Concluding the recruitment process would include the agreement related to the training and time related to the specific positions in the store (Agafonov et al, 2017, p.74-79). The candidates would be involved in a 1 year contract with the store so that to make them consistent to the job.  The candidates would be provided with 1 week training so that to train them according to the store requirements. They would be informed with each and every policy and practices of the store so that to avoid any conflicts in future terms. The human resources management would ensure that the best suitable candidate is selected out of the application and meet the maximum requirements of the job description.

The estimated cost of the human resources is expected to be $ 650,000. The customer care would cost $130,000 per year approximately including both full and part time employees. Hiring both full and part time waiters would cost the store to nearly about $80,000 per year. Approximately $210,000 per year is the estimated cost for full time manager and $130,000 for the marketing manager. The bartenders are estimated to cost $100,000 per year to the store. Thus, the store requires ensuring the optimum utilization of resources so that acquire a successful business strategy. It is very important for the new store to acquire effective resources and make sure that they work as per the set standards and objectives (Slavi?, Bjeki? and Berber, 2017, p.36-43).  

Table 2: Premises

While making the decision about the premises of the store, it would be ensured that the area is compatible to the business. A market research would be conducted so that to acquire sufficient information about the locality and the accessibility of the business in the particular premises. It is very important to ensure that the store is established in the market area and attracts maximum attention towards it (Benedetti et al, 2017, p.28-32). The premises would be acquired on rent initially which is estimated to cost nearly about $30000 per month. Being new in the market would require to ensure the effectiveness of business in particular area so that could further establish its roots.

Table 3: Furniture

The above table indicates the specification of the furniture requirements for setting up the dessert store and coffee shop. Furniture is one of the most important aspects for any store as it contributes in creating an ambiance to attract the customers towards it. Attractive furnished premises catch the attention and interest of people and make them move into store. It is essential to ensure that the furniture is well settled and striking so that to attain a unique image among the minds of people (Dopfer et al, 2017, p.233-246).  The furniture setup includes chairs and tables, customer greeting desk, kitchen set up and coffee tables into the store. It is estimated to cost nearly about $142,000 in total at the time of establishment.

Table 4: Equipments

The dessert store also requires having specific equipments to set up its operations and serve the customers with different varieties. The above table signifies the cost estimations and details of equipment required for the store.  It is expected to have a total cost of $86,900 to acquire all the required equipments (Jansen, 2017, p.45-52).

Table 5: Vehicle

A van would be hired to acquire the day to day raw material and other requirements of the store. Being a dessert outlet would require having raw material for different offering of desserts and other materials in the kitchen. This van is been estimated to cost $180,000 to the store. Having a vehicle reduces the time and cost of transportation from warehouses to the store and would be beneficial to the business eventually. The dessert store would incur less charges of transporting or supplying the products wherever and whenever required.

Table 6: Material

Setting up a new store includes wide ranges of material related to the business. It is been observed that these materials also cost huge amounts to the businesses and requires to be acquired.  The materials cost in total is estimated to be $53, 550 for setting up the coffee store effectively. The above table indicates the bifurcation of the quantity and cost of material required for the store specifically (Ndjebayi, 2017, p.48-55).

Table 7: Advertising

Advertising is a major activity to be focused by the concerned as to ensure the publicity and marketing of the store around the target market. Making the target market aware about the new opening would grab the attention of customers and help in establishing the roots in effective manner. Different sources like print media and social media would be used for advertisements and marketing within the target customer segments (Li, 2017, p.35-42). Every demographic and geographic segment would be focused by the marketing professionals. The store would also target the customer segment like youth by advertising over social media platforms and through brochures in colleges and universities specifically.  

Table 8: Packaging material

It is estimated that nearly about $2000 cost would be incurred for arranging the packaging material for either home deliveries or parcels. The packaging material help in delivering the products and service more easily making the customer satisfied out of the same. The store would have to acquire the carry bags and packaging boxes from other vendors.

Table 9: Electronic equipments

The store includes wide range of different activities which requires having some more additional electronic equipment also. The table above describes the cost and quantity of the electronic equipments required to set up the store in China. The electronic equipments are expected to cost around $88,400 in total to the store. The equipments play an important role in accomplishing the decorum of the store making all the requirements available (Hegde, Satyappanavar and Setty, 2017, p.2342-2348). It is very important for the store to acquire all the required resources and ensure that they are available with standard qualities.

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Slavi?, A., Bjeki?, R. and Berber, N., 2017. The role of the internet and social networks in recruitment and selection process. Strategic management, 22(3), pp.36-43.