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BRH606 Business Research For Hoteliers

tag 0 Download 15 Pages / 3,749 Words tag 28-06-2021
  • Course Code: BRH606
  • University: Torrens University
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  • Country: Australia


The aim of this Assessment is for Students to demonstrate both their understanding of and ability to formulate, plan and justify a suitable Research Project. This assessment will facilitate the development of a research framework for understanding and interpreting the research issue you are investigating.Students are to select a Business-Related Problem, Issue or Area of Investigation as the basis for this Assessment. The Business-Related Problem/Issue or Area of Interest can be drawn from the Student’s area of study or current workplace environment.

It is suggested that the basis for this Assessment be an Applied Research Issue rather than a Basic Research Issue. That is the issue needs to
 be currently occurring within a real Company (and not industry –wide);
 have a significant impact to the Business; and
 one that a “decision” on a course of remedial action is required

This will be subject to the Lecturer’s Approval – An informal discussion will commence in Week 2 finalised in Week 4 of the Subject Delivery For this assessment the student will present their proposed research topic in a ten-minute PPTX
presentation. Created: Vicki J Hetherington Created: Vicki J Hetherington Vicki J Hetherington

This online version is a controlled document. Any printed versions are considered uncontrolled versions of the document.The Presentation is to cover the following areas
1. A robust scenario to act as the RESEARCH CONTEXT relating to the Investigation, detailing
 Pertinent historical information about the Company
 The circumstances which have led to the need to undertake Research (How the issue was discovered)
 The impact and its magnitude to the Company’s Operation (the symptoms of the Issue)

Students are then to apply the theory presented in Lectures to construct:
2. A scenario outlining the BUSINESS PROBLEM; highlighting the extent and impact of the problem.This section should also include a broad description of the GENERIC DECISION/ACTION that the Company intends to make using the output of this Research Investigation.
3. A comprehensive LIST OF THE INFORMATION that will be sought (via Research) in order to assist in addressing the Business Problem (that is, detail the RESEARCH QUESTIONS).
4. Each item on the LIST OF THE INFORMATION should be written to have focus and be quite specific in nature and be accompanied by A VALIDATION STATEMENT i.e. an explanation of how this information will assist in resolving the Business Issue/Problem outlined; ie assist in the decisionmaking and
5. A concise set of RESEARCH OBJECTIVES to accompany the Information Requirements stated above.
Given the focus of this course on Research Methods a substantial amount of marks are attributed to evaluation of the methods used in the articles or texts you are reviewing. This will be discussed in tutorial and is reflected in the marking rubric below.
You must demonstrate familiarity with a body of knowledge, show that you understand prior research and the methods used, and synthesise the literature reviewed concisely, coherently and clearly. Additionally, you must offer critique and/or insight to the materials you have reviewed. This assignment provides an opportunity for you to explore and focus on a topic relevant to your service industry and which can be viable for future research. 
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Total 15 pages

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