1. Broad and narrow view

Rules related to corporate social responsibility for companies differs and it depends upon various factors. The process for using the profit earned by the company has to be decided in an exclusive manner. In this case, the values are imposed by analysing the factors that can impact the profit earning margin for the company. Here, strategy plans are prepared to find the factors that can be used for the purpose of providing better benefits to the clients or the society. In this case, the broad view for the CSR is related to the business and other market trends that are not regulated by the federal authorities. The changes that are intended to be implemented by the business houses usually revolve around the positive attitude. This has been done with an intention of developing and implementing proper changes that is required for making the changes that will benefit the system. In the broader view the social factors that are related to the consistency of the earning level is also decided by the authorities. This has been done with an intention of providing maximum benefits to the users or the community. However, in this case, it is necessary for the leaders to develop effective stages through which the changes can be implemented in an effective manner. In this process the benefits that would be rendered to the stakeholders and others who are associated with the organization has to be analysed in the right manner. This will help in providing the best services to the clients and the community. In the broader sense the responsibility of the stakeholders and the company are analysed. It is necessary to ensure that the plan that has been prepared for providing quality services to the clients, the performance and the profit earning margin of the company is not impacted. If this happens then the task that has been proposed to be performed by the company wouldn’t provide any benefits

In the narrow view the benefits are associated with the organization or particular aspects. This is one of the most important factors that have to be considered and analysed by the management of the company in the correct manner. If this is not done by the management in the right manner then the company wouldn’t be able to reap the expected benefits that are associated with the terms. In this case, an attempt is made to ensure that there is no negative impact of the decision that has been taken by the management for introducing the changes that is required for the purpose of execution of the tasks that has been assigned to the company. The negative impact due to the CSR has to be analysed as this will help in improving the quality of services that has been intended to provide to the community or the group of people (Adam et al., 2001).

The broader view for CSR is the better option, when compared to the other method. In this process, the management of the company can choose an effective strategy for providing the best possible services. In this case, it is necessary to analyse the term of benefits that will be provided to the clients. This is one of the most important factors that will be helpful in rendering quality services to the people of the community. Apart from this, the type of benefits that needs to be provided to the clients has to be provided as this will help in reducing any sort of inequality that can affect the performance or the tasks that has been planned to be provided by the company. Some of the issues that are related to this process like capitalism, economic view, and other factors have to be analysed in the right manner. This will help in drafting and providing the best possible solution through which the quality of services can be improved for the clients. Unlike the narrow view, where the CSR aims for increasing the benefits that would be derived by the company broader view works on a different tangent. In this method, the benefits and the plans to provide the same has been provided to the organizations or others agencies. An attempt is made to ensure that there is no harm caused to the stakeholders, which is one of the most important factors. This is not the case, with the rules that has been formed and implemented under the narrow point of view. Here, the authorities or the management of the company basically concentrate on finding different ways through which the company would benefit (Alder et al., 2008).

2. (a) Ethical theories

The theories for CSR play an important role for improving the quality of services that has been proposed to be provided to the clients. Some of the theories are related to economic, legal factors, and ethical practices. These factors are quite important and help the management of the company in deciding the better methods through which the quality of services can be improved by the companies (Bartlett, 2003).

2. (b) features of the theories

In the economic factor, the management basically concentrates on adopting the better methods through which money can be generated for the company. In the legal factors, the rules and regulations that are framed by the authorities are drafted and implemented by the management. This has been done with an intention of reducing the errors and other issues that can affect the performance of the company. In the ethical practices an attempt is made to ensure that the right methods are followed for the purpose of execution of the tasks that has been decided by the company. In this case, the ethical factors are discussed and implemented by the management in the right manner, as this will enable the company to do the right thing (Bowie, 2002).

2. (c) Theories and its applications

It is necessary to adopt and implement the right strategies for applying the theories that is related to CSR. In the economic factors, the managers or the authorities need to ensure that the right method is adopted and implemented for making the changes. The issues faced by the organization at the time of implication of the strategies for CSR has to be analysed. In this method, the step that needs to be followed by the company has to be communicated with the concerned departments or organization. This will help in accomplishing the task that is related to CSR in the best possible manner. Apart from this the theory needs to be applied in the precise manner, as this will hep the company to solve the challenges that are faced by the individuals. In this case, the application for the theory has to be analysed and implemented in the right manner, as the performance related to the CSR has to be done in an accurate manner (Chun, 2005).

2. (d) Application

The theory needs to be applied in an effective manner as this will improve the quality of the services that has been proposed to be rendered through CSR. In the ethical factors, the company needs to adopt and implement strategies that will improve the level of confidence amongst the members. In this case, the information has to be shared with the concerned authorities as this will help in accomplish the task in the best possible manner. Apart from this, the step that needs to be followed for accomplishing the task has to be done in the right method. This will increase the confidence in the performance and ethically the steps will be followed for accomplishing the task. This is one of the most important tasks that need to be performed and implemented by the company (Collins, and Wray,  2005).  

Conclusion

The CSR is one of the most important aspects that contribute towards the successful business operations. In this case, the challenge that is faced by the company has to be analysed and implemented in the right manner. It is also necessary to apply the method in the right process, as this will help in improving the quality of services that has been proposed to be rendered to the society and the community. In this method, the issues faced by the company at the time of implementing the changes are necessary to be analysed. The corrective steps have to be taken for implementing the changes that will help in the business development.

References

Adams, J.S, Tashchian, A. and Shore, T.H.2001.Codes of Ethics as Signals for Ethical Behavior. Journal of Business Ethics, 29,199-211.

Alder, G.S., Schminke, M., Noel, T.W., and Kuenzi, M.2008.Employee Reactions to Internet Monitoring: The Moderating Role of Ethical Orientation Journal of Business Ethics, 80:481-498.

Bartlett, D.2003. Management and Business Ethics: A Critique and Integration of Ethical Decision-Making Models. British Journal of Management, 14, 223-235.

Bowie, N.E. 2002.A Kantian Approach to business Ethics. in Frederick, R.E. A Companion to Business Ethics, Blackwell, UK

Chun, R. 2005. Ethical Character and Virtue of Organizations: An Empirical Assessment and Strategic Implications. Journal of Business Ethics, 57,269-284.

Collins, H., and Wray-Bliss, E. 2005. Discriminating Ethics. Human Relations, 58:799-824.