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BSB42415 Marketing And Communication

tag 0 Download 2 Pages / 422 Words tag 25-11-2020
  • Course Code: BSB42415
  • University: Strathfield College
    icon is not sponsored or endorsed by this college or university

  • Country: Australia


Assessment Description

In response to a workplace scenario you will prepare and deliver a presentation on current issues and trends in the

marketing communications industry.

Assessment Instructions

1. Read the following scenario.
You are a marketing assistant in an agency and you have been asked by your manager to research and present key trends to the marketing team, as part of the team’s continuous improvement, and to relate these trends to (potentially evolving) roles within the team.

Your research and presentation should also show an awareness of strategic responses by marketing organisations to such trends.

2. Research and plan your presentation:
a) Identify at least two key trends of current concern for the marketing communications industry.
b) List relevant digital communications technologies, platforms and devices.
c) Describe the current and future impact of the trends on the marketing communications industry as a whole.
d) Describe at least one strategic response by the team or organisation, including the impact of the trend on roles within the team, using everyday activities to illustrate impact.
e) Briefly describe a suggested process of keeping up-to-date on trends, conducting formal and informal research, sharing knowledge and continuously incorporating new knowledge into work roles.

Note: Ensure you demonstrate in your presentation appropriate mathematical skills to interpret data and statistical information. You may choose to present trends themselves, presenting graphs, charts or summary statistics, apply statistical techniques to predict trends, or demonstrate numeracy through showing applications of mathematical modelling or data science in the marketing communications industry.

3. Deliver your presentation:
a) Use oral communication skills to adapt language and style to your audience.
b) Structure your presentation to clearly present ideas and allow for questions, discussion and feedback.
c)Use active listening to interact with your audience and answer questions.

Key Requirements

You must:

  • prepare and deliver a presentation on key trends in the marketing communications industry
  • submit presentation notes or slides.

Your assessor will be looking for the following foundation skills:

  • numeracy skills to interpret data and statistical information for your presentation audience
  • oral communication skills to present information using language appropriate to audience
  • workplace interaction skills to select and use appropriate style when communicating with team members to seek or share information
  • workplace research and reporting skills to:

                ? apply industry knowledge to work task

                 ? use a continuous learning approach to improve capacity to work effectively and identify and solve problems stemming                       from emerging trends, including strategic responses and changes to roles or activities.

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Total 2 pages

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2020). Marketing And Communication. Retrieved from

My Assignment Help (2020) Marketing And Communication [Online]. Available from:
[Accessed 18 August 2022].

My Assignment Help. 'Marketing And Communication' (My Assignment Help, 2020) <> accessed 18 August 2022.

My Assignment Help. Marketing And Communication [Internet]. My Assignment Help. 2020 [cited 18 August 2022]. Available from:

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