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BSB42415 Marketing And Communication

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Question:

Identify at least two key trends of current concern for the marketing communications industry. List relevant digital communications technologies, platforms and devices.Describe the current and future impact of the trends on the marketing communications industry as a whole.

Describe at least one strategic response by the team or organisation, including the impact of the trend on roles within the team, using everyday activities to illustrate impact.Briefly describe a suggested process of keeping up-to-date on trends, conducting formal and informal research, sharing knowledge and continuously incorporating new knowledge into work roles.
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