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BSB60215 Advanced Diploma Of Business

tag 0 Download 5 Pages / 1,246 Words tag 14-01-2020


Read the Case Study Properly and Complete the Following Tasks:

Identify the Objective of the Marketing Plan based on the above Case Study of Haigh’s Chocolates

From the information you have gathered you are to develop a marketing plan for the organisation/business. You can use the template given in Appendix -A as a guide to your marketing plan. Your marketing plan must show evidence of:

  1. Evaluation of marketing opportunities
  2. Utilising the organisations strengths and opportunities to meet objectives
  3. Developing resources and expertise to meet objectives
  4. Legal and ethical marketing
  5. Costings for marketing
  6. A schedule for the marketing
  7. A section outlining the responsibilities and accountabilities of people involved in the marketing of the organisation/business
  8. Strategic use of marketing approaches and mix
  9. A rationale of the objectives, strategies and tactics used in the marketing plan
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Total 5 pages

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