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BSBADV507 Develop A Media Plan

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Questions:

Activity 2E

Estimated Time

15 Minutes

Objective

To provide you with an opportunity to ensure selected media vehicles meet legal and ethical requirements

Activity

If you are running a telemarketing campaign to create awareness for your product, what do you need to be aware of

Do you think that Anti-discrimination law is an issue in advertising? Research how?

What is ethics in advertising?

The conversion rate for the current customer is 50,000. The leads that lead to a sale are only 40%. The level must be 50% as 40% is breaking even.

What options do you think are available to you?

Using the Ostrow Model of Effective Frequency, explain the level of frequency for the new $500.00 suit you buy every six months.

In reaching customers to create awareness, it is important that you make sure that one of three points exists. What are the three points?

Creative ads have three elements. Briefly explain each element and give an example of products you are personally have had experience with.

Activity 3A

Estimated Time

15 Minutes

Objective

To provide you with an opportunity to ensure duration and timing of media schedule meet requirements of the advertising brief

Activity

 

Activity 3B

Estimated Time

15 Minutes

Objective

To provide you with an opportunity to determine distribution of messages over duration of schedule to meet requirements of the advertising brief

Activity

Choose a product and answer the following for the product:

Name of product

The nature of the product

The nature of the target audience

Stage of product life cycle

Competitors scheduling

Advertising budget

Government legislation

Based on the message and the information completed above, explain which media option you would use to advertise the product.

Activity 3C

Estimated Time

15 Minutes

Objective

To provide you with an opportunity to create a media schedule to satisfy advertiser

Activity 3c

Create a media schedule on the product used in 3B

What is the placement of an advertisement?

What is the size/length of advertisements?

Activity 3D

Estimated Time

15 Minutes

Objective

To provide you with an opportunity to develop alternative media schedules for advertiser within budget

Activity

Using the product above and a budget of $30,000.00 design a media schedule and explain what the schedule and product and schedule is targeting at. Why?      

Activity 3E

Estimated Time

15 Minutes

Objective

To provide you with an opportunity to determine testing schedule for the media plan and continually modify media plan in accordance with results obtained

Activity

There are two models of continuous improvement: The PDCA Cycle and MBO. Choose one and use the product used in 3.4 to explain the process using that product.

Activity 4A

Estimated Time

15 Minutes

Objective

To provide you with an opportunity to create media plan which defines media requirements of the advertising brief and provides evidence supporting each requirement

Activity

Using the product that you have used in 3C, design a brief outline of a media plan under the following headings:

Make sure that the following is covered in your media plan:

 Activity 4B

Estimated Time

15 Minutes

Objective

To provide you with an opportunity to specify recommended media and vehicle/s, and rationale for their selection in the media plan

Activity 4 B

Use the media vehicles chosen in Activity 4A and explain why you chose each.

You have been asked to recommend media vehicles for a new promotion. Calculate the following.

Which media vehicles would you choose and why?

Activity 4C

Estimated Time

15 Minutes

Objective

To provide you with an opportunity to ensure media plan contains a budget allocation per medium per advertising period

Activity

Read through the different types of ways in which a budget should be allocated. Choose which you believe is appropriate to you and explain why you would choose that option.

Activity 4D

Estimated Time

15 Minutes

Objective

To provide you with an opportunity to identify anticipated impact of advertising and measures to assess its effectiveness in the media plan

Activity

Using the product used from 3.3 -4.2, recommend which measurements would you use. Why? Choose at least four that can be used in alignment with the media vehicles that you chose.

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