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BSBADV507 Develop A Media Plan

tag 0 Download 7 Pages / 1,590 Words tag 10-02-2021


  1. Explain what advertisers need to know about their audiences and how consumer profiles are of use to advertisers.

  2. Explain how media and advertising audiences are related.

  3. How and why is profiling the market effective?

  4. Explain why it is important to analyse the creative requirements of the advertising message and determine the media implications.


You work for an organisation that is manufacturing a new product. They want the product to make a big splash onto the market ready for the Christmas period, and have hired you to design and develop a media plan. The product is a new and exciting children’s toy. It is relatively expensive as it contains a number of technological elements, but it is also a good quality product.

You have been given a detailed brief stating the business case for this new product. The product and its features have been described in detail.

The target audience has been identified as middle class children and the parents of middle class children aged between 6 and 15. Relatively high levels of disposable income—desire to be early adopters.

The company is interested in TV, radio or print advertising and generation of online sales. The intention is to have the advertising campaign underway in late October or at least the beginning of November, to generate immediate and ongoing sales—beyond the Christmas period.

They have provided material about their wider business strategy and about what their competition are doing.

They have not provided any draft text.

They have provided a budget.

Costs might be subject to revision once concepts have been developed, or if the brief changes substantially.

Product benefits relate to image, learning, durability, quality, ease of use and fun.

Distribution will be through major retail stores and online.

Your task:

Develop a media plan for the promotion and advertising of this product. Submit the completed plan to the assessor. Use the template provided here or develop an appropriate template.


  • information on target audience—profiles
  • action required
  • schedule to show stages and dates for each stage of the advertising
  • media requirements, vehicles and rationale
  • suggestions relating to new or alternative media vehicles
  • use the same terms as those used to describe media audiences
  • determine reach and frequency requirements of advertising media selected
  • analyse creative requirements of advertising message and determine media implications
  • identify media merchandising requirements
  • identify legal and voluntary constraints
  • determine methods of testing media vehicles
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