1 Identify important phases of advertising campaigns as per the Creative Brief?
2 Discuss on key elements of designing and launching a productive and successful advertising campaign.
3 Define principles of implementing an Advertising Campaign.
4. Define the terms: Advertising schedule, Media Plans, Media Vehicle, Media Representatives and Media Contracts.
5. Discuss on social responsibilities such as protection of children, environmental issues while implementing an advertising campaign.
6. Explain in brief the Codes of practice such as those issued by:
- Advertising Federation of Australia
- Australian Communications and Media Authority
- Australian Competition and Consumer Commission
- Australian Performing Right Association
- Commercial Radio Australia
- Free TV Australia
7. Describe the legal and ethical requirements relating to the advertising industry?
Consumer protection laws
Fair trading laws
Trade Practices Act