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BSBADV604 Execute An Advertising Campaign

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  • Course Code: BSBADV604
  • University: Hamro Institute Of Business Technology
  • Country: Australia

Questions

1 Identify important phases of advertising campaigns as per the Creative Brief?

2 Discuss on key elements of designing and launching a productive and successful advertising campaign.

3 Define principles of implementing an Advertising Campaign.

4. Define the terms:  Advertising schedule, Media Plans, Media Vehicle, Media Representatives and Media Contracts.

5. Discuss on social responsibilities such as protection of children, environmental issues while implementing an advertising campaign.

6. Explain in brief the Codes of practice such as those issued by:

  1. Advertising Federation of Australia
  2. Australian Communications and Media Authority
  3. Australian Competition and Consumer Commission
  4. Australian Performing Right Association
  5. Commercial Radio Australia
  6. Free TV Australia
7. Describe the legal and ethical requirements relating to the advertising industry?

Anti-discrimination legislation 

Consumer  protection laws

Copyright legislation

Ethical principles

Fair trading laws

Privacy laws

Trade Practices Act

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