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Identify 3 design styles from the past that you can see aspects of still being used today
Explain your understanding of the history of design and how past design styles affect and influence floristry today
Research current journals and find 3 designers whose style is appealing to you and you feel could influence you in the future.
What appeals to you about their work? What techniques have they used? How would you describe their style? You can support your finding by providing photographs
What role do designers such as the ones identified play in contributing to the development of design in the floristry industry?
Why is it essential to look at past trends, current trends and lead designers in industry to be able to advance and move forward developing new concepts and design trends in floristry?
This was general presented in an oval shape and vertical arrangement was almost the height of the holding container.
The arrangement was in a concentric fashion with rings roundly compacted almost conical. The rings were also arranged in contrasting pairs, creating an exciting atmosphere. Sometimes, the patterns would be spiral as well.
It can be traced back to the ancient era of Egypt civilization (2800BC- 28 BC). Through discovery via artifacts and wall paintings, the Egyptians exemplified a rich floral style. The flowers were mainly used in temples, Banquet table, processions and ceremonial arena. Additionally, there was some deliberate order in the manner in which they were arranged. The dominating features included: simplicity, repetitions and multi-style display. The blossoms were often flanked by green bases or young buds at the base. Later, between 600 BC-46 BC, the Greek style took over. History records that the Greeks were people of perfection and were extremely religious. In fact, they could use different design styles to exemplify their closeness to a particular god. The flowers commonly used include: lilies, violets, marigolds among others. Next, the Roman Floral era came to the fore (28 BC- 325 AD). Their style was a combination of the Greek style with their own unique style. Notably, Garlands, wreaths and crowns were more elaborate. The arrangement was often done in baskets and cornicops. They would clandestinely decorate their homes with flowers such as poppy, amaranths, Narcissi, Laurel, among others especially in the ceilings. Later, Zentine Era would set in (320-600 AD) where more elaborate designs were exhibited. The composition was symmetrical, tree-like with conical designs and clustering bosoms.
The designs offered a platform onto which current trends could be established. Notably, there has been a kind of revolution in the industry, thanks to the floral past. Perfection has often been desired by many especially in wedding arena. The modern florist, with a taste of different styles at her/his disposal, could use her creativity to match with the occasion to bring an excellent finish. Admittedly, florists are turning back to further education by using the past floral theories to craft new styles and trends. In summary, therefore, the past designs lifted the floral standards, both in content and appearance, to a level that the current trends must build on.
(ii) Lana Bates
(iii) Leo Bione
His immense style greatly matches the selected environments. Hence, he creates a powerful floral beauty.
Figure 1: Floral Design of Jan Aartsen ( courtesy of FAM, 2015)
(ii) Lana Bates
She strives to integrate her unique design with the new emerging trends. She has a likeable personality that is normally exemplified in her designs, combining them with an ambient look.
Figure 2: Lana Bates floral designs (Courtesy of FAM, 2015)
(iii) Leo Borno
His style is very unique with detailed composition rightly packed. He mainly does bridal bouquet and corsage (Flower Web, 2017).
Figure 3: Leo Bione’s floral style (Courtesy of Flowers Across Melbourne-FAM, 2015)
The Florist also serve as role models to the young and upcoming florists hence continuity is guaranteed.
Combined with the acquired knowledge and experiential skills, the gaps currently in the industry can be addressed.
To ensure that the ever changing consumer demands are well accommodated
To continuously improve on quality of the floral designs
To unveil new trends that can potentially revolutionize the industry hence contributing to profitability.
To cultivate the aspect of floral standardization hence facilitating consumer selection and preference.
Virginia. (2015).Floral Styles and Designs. Available at: https://www.gcvirginia.org/warehouse/fm/documents/FlowerShowResources/FloralStylesDesigns.pdf
FAM.(2015). Todays Most Influential Floral Designers. Available at: https://blog.flowersacrossmelbourne.com.au/floral-art/todays-most-influential-floral-designers/
Flower Duet. (2017). January Newsletter. https://flowerduet.com/floral-trends/newsletters/
Flower Web. (2017). Events July 10th - The Americas Cup - Leo Bione. Available at: https://www.flowerweb.com/en/article/3171/Events-July-10th-The-Americas-Cup-Leo-Bione
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