Change is inevitable for a company wishing to stay competitive in the market. Shuffling of management and strategies can be among the changes a company can make to stay much competitive in the market. Besides, staying in the market, the organization can improve its market share with new management strategies devised. Bounce Fitness Corporation is an organization dealing with body fitness, offers group fitness classes and in-home personal training. According to the human resource registry, the fitness company frequently reshuffles the management for better output to the company and ensuring competitiveness in the global markets. The aims of this report are identifying change requirements and opportunities, develop change management strategies, and implement the designed management strategies by the firm.
Possible Need for Change in Strategic and Operational Management
Organizations change management strategies and plan to counteract with the challenging issues in the business environment. Bounce Fitness Corporation employs different management strategies in its operation. In a business with no improvement in the quality of the output to its customers, many shifts to more improved products and services. Therefore, there is a reduction in revenue to the company. Furthermore, the company becomes unable to compete with other firms having the same product or service in the market. Consequently, the company employees become much lured to other well-paying companies. In the modern world, there are tremendous changes in the technology. For this reason, management has to resolve in new technologies to compete with firm's competitors in the market. Due to these significant drawbacks; the management realizes the need for strategic and operational changes in the organization.
Review of the organization strategic plans and relevant policies
Bounce corp has wide plans in its strategic planning process. Some of the policy plans employed by the firm include targeting the potential customers through trade exhibitions and keen analysis of the firms’ weaknesses and strengths. For the attainment of the above set targets, the firm has to shift the direction and operational policies as the most relevant policies in the organization.
Priority change requirements
Bounce Fitness Corporation can embrace functional and business strategies in its operations. A functional approach, the focus is geared to the operational units in the market like in finance, personnel department, and marketing department. On the other hand, the business strategy involves the scope of each business unit and its operational links in the business environment. A company needs to match its changes with their internal strengths and weaknesses to utilize external priorities and deal with its threats in business. Bounce corporation used stepwise changes in its management. There is support for one to change after the other from another stakeholder. Moreover, from the interviewed customers, they declared there is a tremendous improvement in quality service from the corporation. As a result, the changes becomes easily integrated into the business operations and culture.
The corporation incorporated inclusive mapping out the method in its operations. The company informed the employees on what the change entails and their contribution towards the implementation of the plan.
Risk and potential barrier analysis
The most potential barriers in strategic planning can be reasons for not planning well, people working can be a barrier too and technological problems in the organization for the both approaches. Stepwise management strategy proved to be fruitful to the organization and allowing it to implement its strategic management. The developed scheme can be viewed to be much costly due to its complexity in nature however sufficient effect in the long run, can be realized.
Developed Change Management Plan
Due to the complex nature of management in Bounce Fitness corp., there is need to develop a detailed but less complex management plan to the corporation. The plan first requires tracking the financial data of the company since the process requires comparison to past data. There is an overview of the company success in implementing the new strategy. Second, to ascertain the effects of the change on human resource functions, the company can frequently identify the weak areas in their workforce and recruit new staff to fill the gaps for a smooth operation. Third, the organization can set short term goals for all the department to check their alignment compatibility with the company’s set goals. Lastly, for a clear and transparent oversight of the organization progress, they should continuously replenish their workforce and have specific roles for each member of staff.
Communication plan and its importance
A good communication plan is much paramount in decision-making in any organization. Bounce FitnessCorp has to develop a good communication channel to implement the new management strategic plan for improvement in the quality of services to the customers. Communication being a great channel in strategic planning some organizations finds it hard to develop an effective communication channel.Firstly; it requires the company to present the strategic plan in various ways to the employees since they can absorb the information in different ways. Secondly, the organization management defines key policy terms to the employees using clear and precise language easily understandable. Thirdly, management develops bottom-up communication channel for excellent feedback from the employees. Lastly, the organization creates an avenue for suggestions from the workforce.
Education plan and its importance
Good educational program in strategic management is therefore of the important essence of any organization in implementing its strategic management change to its employees. Education awareness to the employees has significant influence in implementing the theme of change in management. Communication barriers can be a challenge in implementing both the communication and educational plan in the firm.
When there is good strategic management coupled with positive reinforcement, the business operation can withstand and overcome competition in the market. The need for change in any organization is therefore much vital for any organization to remain in force.
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