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BSBMGT615 Contribute To Organisational Development

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  • Course Code: BSBMGT615
  • University: APEX Institute Of Education
  • Country: Australia


1.Analyse the SWOT analysis from the study and explain in detail that what are the two areas of business that you think require development?

2.Assuming the objective of IGA in this case study is to open a second store explain in detail two strategies that could be used to achieve the objective?



The issue that require intervention in case of Independent Grocers of Australia (IGA) is the area of food safety. Food safety is a prime concern of the IGA stores which requires intervention ( 2018).  Another issue that deserves the attention is the communication of the recalling information to the store managers that can help in solving confusion for the IGA stores. Proper communication can help in recalling and pulling a product from shelves that can greatly serve the consumer. Brainstorming can help in finding the right method that can help in solving a problem. The cost of brainstorming session is low so it can be made use of for finding solution to a problem (de Waal, van Nierop and Sloot 2017). Brainstorming can help in generation of new ideas that can benefit an organization. Brainstorming can act as an informal approach that can encourage people to break down the incorrect assumptions that exist.

The four roles that will be required for Organizational Development Plan of IGA are the Compliance Manager, Chilled Foods Manager, Check out Supervisor and store cashier. Consultation can be carried out with these people with the help of meetings and open discussions (Alexander 2015). The open discussions can help in solving the issues that will be related to the opening of the second store of IGA.


There are ways that can help in consulting the relevant group that can help in profiling the organisational culture towards that of change. The problems that are faced by the people working in the various roles can be asked for in a one-to-one meeting that can help in guiding the organisation towards development. The meetings can help in bringing for the problems that can help in bringing about development of IGA stores in Australia. Feedback can also be taken from the relevant group that can help in revealing their problems that should be properly addressed in the case of opening of a second store. The feedbacks can help in revealing the drawbacks of the IGA stores that can be worked upon in the case of opening of the second store (Lauritsen and Perks 2015).

The communication plan that could be used for the IGA case relates to the informal communication. Informal communication does not rely on the channels that are already existing and it can greatly help in solving the issues that the employees are facing in the IGA supermarkets. The informal communication can help the business managers in knowing about the mindset of the employees and the problems that they are facing in the organisation. Vertical communication should be encouraged in the IGA superstores that can help in the developing of the organization. The superiors and subordinates in an organization should engage in discussion that can path the way for development of organization. It can help in addressing the major problems that are being faced by the employees of an organization. Vertical communication can help in building collaboration between the employees of the IGA stores within Australia.

Survey Report

The survey carried out at the IGA stores in Australia revealed that food safety was a concern of the employees of the IGA stores. The store managers revealed that food safety precautions should be taken into consideration by the company that can help in providing the superstore in Australia with a competitive advantage. There is bacteria on the shopping trolleys and the baskets that are often passed on to the fruits and the vegetables that can jeopardise the health and the safety of the customers of the IGA stores. 50 % of the people who were involved in the survey revealed that the products that are packaged in the stores like cooked meat and the bakery products should have food safety practice that can help in preventing the shoppers from getting that of food-borne infections (Irving and Mathews 2015). The survey brought out the fact that the products placed near the ground can pick up soil particles so there should be attendants near the sections where lettuce and the celery is kept that can greatly help in development of IGA supermarkets in Australia. It was revealed with the help of survey that there were rodents in the supermarket of Australia and this can make the consumers to fall prey to various kinds of diseases. The lack of proper communication channel in the IGA stores acts as a barrier in making the employees realize about the mission of the company. The employees being unclear about the goal hinders the developing of the organization.

 The values of the organization should be made clear to the employees of the IGA supermarket in Australia that can be useful for increasing the efficiency of employees working in the company. Survey highlighted the fact that the sales attendants were not properly informed about the details of the products that acted like a hindrance in marketing of the products of IGA stores within Australia (Mylan et al. 2015). The sales attendants are unaware about the launching of the new brands and this was creating a negative impression about IGA superstores in Australia. The traditional method of communication that is top-down is practiced at the IGA superstores and this greatly hampers the working of the employees of the organization. The information is transferred from that of the chain management to the local managers. The information is then passed down to that of the individual employees in the supermarket stores. The survey revealed that there should be some kind of mechanism that can help in ensuring the fact that message has receive each of the employees that can help in execution of policies in the organization (de Waal, van Nierop and Sloot 2017). It was evident from the survey that the superstore employed people who were of various ages and ethnic origins. It highlighted the need of some kind of training that can help in bridging the differences between the employees of organization. Survey revealed that the employees were not provided with proper training that acted like a barrier in the path of intercultural communication of the workers at the IGA supermarkets.



Alexander, A., 2015. Decision-making authority in British supermarket chains. Business History, 57(4), pp.614-637.

de Waal, A., van Nierop, E. and Sloot, L., 2017. Analysing supermarket performance with the high-performance organisation framework. International Journal of Retail & Distribution Management, 45(1), pp.57-70.

de Waal, A., van Nierop, E. and Sloot, L., 2017. Analysing supermarket performance with the high-performance organisation framework. International Journal of Retail & Distribution Management, 45(1), pp.57-70. (2018). IGA Supermarkets | Independent Grocers of Australia. [online] IGA Supermarkets. Available at: [Accessed 10 Nov. 2018].

Irving, K. and Mathews, B.P., 2015. Organisational Size and the Implementation of Relationship Marketing in the Retail Context. In Global Perspectives in Marketing for the 21st Century (pp. 159-162). Springer, Cham.

Lauritsen, B.D. and Perks, K.J., 2015. The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults’ perception of UK supermarkets’ corporate brand image and reputation. Corporate Communications: An International Journal, 20(2), pp.178-195.

Mylan, J., Geels, F.W., Gee, S., McMeekin, A. and Foster, C., 2015. Eco-innovation and retailers in milk, beef and bread chains: enriching environmental supply chain management with insights from innovation studies. Journal of Cleaner Production, 107, pp.20-30.


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