Identify the elements to be contained within the plan, ensuring you consider the following questions:
What is our vision?
What do we do best?
What is our business?
What needs can we satisfy for customers that competitors cannot provide?
What kind of image do we want?
What do we want to be known for?
What kinds of customers do we want to have?
How big do we want to be?
How many products do we want to have?
What personal needs do we want to satisfy?
What is our philosophy, ethical and social responsibilities, and values?
What value do we want to have to our customers, suppliers and distributors?
Where do we want to be in five years?
Identify and consider strengths and weaknesses of existing and potential competitors
Thoroughly analyse organisation's strengths, weaknesses, opportunities and threats through a detailed SWOT analysis
Analyse both the internal and external environment including political, economic, social and technological developments globally
Document relevant research and background for inclusion in the strategic plan
Include a mission statement that describes the important business capabilities (based on customer needs / identified in market research
Include Critical Success Factors (key factors to address if a business is to achieve the vision and mission statement)
Review the Critical Success Factors for practicality and achievability
Include strategies and actions required (how the work will be done, and by whom) including:
Measurable performance indicators
Prioritise the implementation schedule (the critical success factor objectives and corresponding strategies/actions in order of importance).
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received 72 marks this is first assignment which i have received above 70 i have given so many assignment after this i received a good marks. but expected is 75 above as i had paid too much money.