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BSBMKG417 Apply Marketing Communication Across A Convergent Industry

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  • Course Code: BSBMKG417
  • University: Trinity Institute Australia
  • Country: Australia

Question:

Assessment Event: Crystal Apple Simulation

You will participate in a simulation centred on a contemporary jewellery chain, Crystal Apple. As the Brand Strategist, you will be responsible for establishing divergent marketing communication solutions within the convergent environment.

Task 1: Identify the Convergent Environment

In this task, you will review Crystal Apple’s requirements and set the groundwork for your convergent environment.

1.1 Review and identify the role of the traditional siloed sectors to client requirements

Insert your responses here:

1.2 Identify the potential points of integration to unify across an integrated offering

Insert your Brand Interaction Points (BIP) with metrics into the table:

 

BIP

Interaction Metric

 

Email marketing

 

 

Social media

 

 

Tradeshow

 

 

E-commerce site

 

 

Public relations

 

 

Print Media

 

 

Mobile App

 

 

       

Insert your potential points of integration: 

1.3 Establish the roles of the customer within the convergent environment

Insert your customer drivers and descriptions into the table:

 

Driver

Reason for Shift

 

 

 

 

 

 

 

 

 

 

List your strategies here:

1.4 Confirm and ensure that messages can be unified across an integrated offering

Insert your responses here: 

1.5 Identify relevant and current legislation, regulations and policies

Insert your responses into the table:

 

Legal Requirement

Summary of Key Provisions

 

 

 

 

 

 

 

 

 

 

Task 2: Prepare and Apply Convergent Marketing Communications

In this task, you are required to identify, evaluate, select, and create convergent tools and techniques in line with Crystal Apple’s organisational goals.

2.1 Identify and evaluate tools and techniques from traditional sectors to the IMC space

Insert your responses into the table:

 

Tools and techniques

Evaluation

 

 

 

 

 

 

 

 

2.2 Write organisational policy and procedures for the convergent tools and techniques

Insert your responses into the ‘Policy and Procedures Template’ – see separate attachment.

Attach your completed version to your Student Assessment Workbook.

2.3 Create the convergent tools and techniques

Insert your evidence of creations in accordance to your Assessor’s instructions.

2.4 Review and confirm the fit-for-purpose and cost effectiveness of tools and techniques

Insert your responses here: 

Task 3: Engage with Experts and Maintain Relationship

In this task, you will hold a meeting with an industry expert to gain feedback on your convergent tools and techniques created in Task 2.

3.1 Identify sector and technology specific experts

Insert your responses into the table: 

Specialist

How can assist

 

·   

 

·   

 

·   

 

·   

 

·   

 

·   

3.2 Establish and maintain expert and business networks

Insert your networks and descriptions into the table:

 

Expert and Business Networks

Description

 

 

 

 

 

 

 

 

 

 

3.3 Engage the use of sector and technology specific expert

No attachment required. Please refer to your Student Assessment Guide for the instructions.

3.4 Improve convergent tools and techniques in consultation with the expert

Make the necessary adjustments to convergent tools and techniques in light of the feedback collected.

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"Apply Marketing Communication Across A Convergent Industry." My Assignment Help, 2020, https://myassignmenthelp.com/free-samples/bsbmkg417-apply-marketing-communication-across-a-convergent-industry/traditional-siloed.html.

My Assignment Help (2020) Apply Marketing Communication Across A Convergent Industry [Online]. Available from: https://myassignmenthelp.com/free-samples/bsbmkg417-apply-marketing-communication-across-a-convergent-industry/traditional-siloed.html
[Accessed 26 November 2020].

My Assignment Help. 'Apply Marketing Communication Across A Convergent Industry' (My Assignment Help, 2020) <https://myassignmenthelp.com/free-samples/bsbmkg417-apply-marketing-communication-across-a-convergent-industry/traditional-siloed.html> accessed 26 November 2020.

My Assignment Help. Apply Marketing Communication Across A Convergent Industry [Internet]. My Assignment Help. 2020 [cited 26 November 2020]. Available from: https://myassignmenthelp.com/free-samples/bsbmkg417-apply-marketing-communication-across-a-convergent-industry/traditional-siloed.html.


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