This report is centered around the business BBQfun in Australia and its marketing strategies involved. The business mainly focuses on the Brisbane area where healthy outdoor lifestyle is promoted along with products that are unique and tasty. The aim of this report is to determine to factors that is involved in the marketing strategy and the performance of the products.
The business makes the best out of its market data from different sources, this would include ABS statistical data that would help in understanding the potential customers involved. The business reached its peak in the year of 2010 when the sales reached 10$ million. The market had its share of competitive retail environment that would allow technological changes and other changes on the buying pattern of the consumers. The basic market need is for quality, fashionable and different lifestyle that is centered outdoors (Australia & Beard, 2015). The business made accessibility that the customer needs to access to the store, even the customers need help from experts when it comes to choices. This is why the store has experienced staffs who are fully knowledgeable about the products. The business also maintains its price with its quality. It is because of that the service is not cheap.
The business has added new products that are sourced from the supplier under a regular basis. The plan is to rest the products that are to be engaged with the taste of the consumers. To create a market research firm (Ebbs, 2013). The objective is to get feedback from these firms when the changes are determined depending on the availability of the products. In the initial stages of the marketing plan, several groups are held to gain insight a variety of lifestyle stores.
Performance of Products
The business that is involved in the procurement of the activities involved take initiative to measure the performance of the products that is involved. The quality is one of the major factor that would determine profit of the business (Dilworth & McGregor, 2015). The initial purchase price can or cannot be reliable to that of the indicator value. When there is a record of performance involved, the local supplier. There is also the scope that is used to improve the goods from the local industry. The business maintains a pre-registered list that highlights the preferred suppliers of products along with a request for expression of interest and evaluation of the submission (Power & Delage, 2011). To the suppliers, this can be requested for inclusion ay any point of time. The business encourages contractors so that they can provide information based on the experience and expertise of the availability of the products.
It has been noted that the business may experience failure that would help in identifying the external environment and develop appropriate strategies. There is also the need to train the staff in line with the strategies involved in marketing. There is the option to revise the products that are inclined towards the quality of customer service. If there is the need of relative revenue gains, it can result in poor consumer confidence.
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Ebbs, M. (2013). Fremantle community welcomed to Notre Dame’s free Community BBQ.
Power, S. B., & Delage, F. (2011). Summer Peak, Winter Minimum, and Growth in the Demand for Online Weather Services in Australia. Bulletin of the American Meteorological Society, 92(10), 1275-1277.