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BSBMKG609 Develop A Marketing Plan

tag 0 Download 7 Pages / 1,718 Words tag 13-11-2020
  • Course Code: BSBMKG609
  • University: Victoria University
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  • Country: Australia


In order to expand into other countries, list five (5) examples of marketing opportunity which you could research which could lead to the growth of your business? 

List three (3) marketing strategies you could develop that would address the strengths and opportunities within your organisation’s project capabilities and resources?

Explain why it is important to develop feasible marketing strategies and why you should justify your selection?

If you were to develop a marketing performance review strategy, explain what this would involve?

When developing tactics, you need to ensure that it meets legal and ethical requirements. Explain what this may include?

When developing a marketing plan, it is important that you as a senior manager must ensure that your marketing plan meets your organisational, as well as marketing, objectives and incorporates marketing approaches and a strategic marketing mix.  Explain what does marketing approaches and strategic marketing mix mean?

Marketing approaches  

Strategic marketing mix 

Explain why you need to involve all relevant stakeholders when developing a marketing plan?

Explain the objectives of the Australian Direct Marketing Association (ADMA) Direct Marketing Code of Practice and how it can have an impact on your business.

As a senior marketing manager, you must be familiar with relevant legislation you need to comply with.  Research the five (5) legislations below, you need to be familiar with and  explain each legislation and how it would relate to your role?

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