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BSBPUB403 Develop Public Relations Documents

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Answer each question in as much detail as possible;

  1. What are the two main options and the related procedures for testing public relations documents?
  2. What are four ways of making a document more challenging in response to feedback.
  3. What are four ways of making a document less challenging in response to feedback.
  4. Name four principles of clear language that may apply to the modification of public relations documents.
  5. What are 'the seven p’s of marketing'?
  6. List and describe four types of public relations activities.
  7. Write a paragraph (no more than 150 words) on ethical issues and their association with the field of public relations.
  8. Write a paragraph (no more than 150 words) explaining the importance of gathering information about target market segments.
  9. Outline the following methods of evaluating results of public relations documents (write 50- 200 words for each):
  • Content analysis
  • Focus groups
  • Surveys
  1. Outline the key provisions (the main points) of the following items of legislation (50 - 200 words for each). You must use your own words;
  • Age Discrimination Act 2004
  • Sex Discrimination Act 1984
  • Privacy Act 1988
  • Competition and Consumer Act 2010
  1. Identify five requirements that members of the Australian Direct Marketing Association should fulfil.
Skills and Performance ActivityYou have been provided with the following information:

Who - Make a Wish Foundation (charity for sick children)

What - Artists will paint unicorn statues to leave around the city

Where - Sydney city

When - December

Why - Raise awareness of the Make a Wish Foundation

  1. a) Create a media release using appropriate styles and tones in accordance with the target audience and context.

You will need to use the template provided in Moodle “Press Release Template”

Remember – you need a catchy headline that will attract the journalist’s attention and make them interested in reading the article.

Remember – The most important information goes first (first paragraph).

  1. b) Where do you think your press release should be published? Why?
  2. c) What reaction are you hoping for from the readers?
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