Project Justification And Management Strategies For Introducing New Flavors Of Coca Cola Essay.

Learning Outcomes:

Knowledge

Recognise the interdependencies of other management disciplines such as HRM,  Finance, Marketing, Entrepreneurship and International business with project management within a work environment;

Identify the ethical and social responsibility roles of a project manager in the work environment;

Appreciate the process of applying project management principles, strategies and processes in an organisational setting.

Skills

Apply management theories and project management skills autonomously to a business/ organisational setting to resolve a management issue or opportunity;

Use appropriate technology to research, collect data and present project management strategies within a business/organisational environment;

Communicate and negotiate with a range of stakeholders during the life of the project.

Review and reflect on the learning experience with reference to project management, organisational change, and management skills, and present project findings to an external audience and communicate project findings within the workplace;

Application of knowledge and skills

Use initiative and judgement in implementing project management processes within an applied workplace environment.

Adapt project management knowledge and skills to suit the organisational needs and show well developed judgement in managing the required processes.

Present the project planning, project progress and the final outcomes of a competed project, to an external audience in the form of a formal report and oral presentation with confidence and autonomy using professional judgement.

Coca Cola has been one of the most influential business organization who has been inspiring several other business organization and shows them the path of evolution in the processing of the organization of the corporate processing. This is one of the chief motive that the management of the corporate management of Coca Cola has been one of the major visionary point to take note of. The products that are manufactured by Coca Cola undergoes several tests after which the products that are manufactured reaches the customers.   

Coca Cola have been a pioneer in manufacturing soft drinks across the globe. This is one of the main reason that the clients who are present all around the globe waits eagerly for the better organization of the development. This is one of the foremost goal that the projection of the products gains accuracy and this is the cause that the effectiveness of the business management of the organization is very high. The products that are manufactured by the Coca Cola goes through several test levels. In case the product passes the test parameter it gets approved. This report will provide a background of the entire scenario. This report also provides the research objectives of the entire report. This report also provides the risks that are included in the management of the project. This is one of the main reason that the projection of the report is performed with the help of the better organization of the plan. This report also provide the mitigation techniques that are present in the course of management of the project. This report also provides the exclusions that are made that hampers the functioning of the project. This report will also provide a budget plan which will help in better commencement of the project. Deliverables that are essential to complete the project is also stated in this report.

The main aim of the report is to understand the success rate of the business organization in terms of better management of the product that is ti be launched. This report is performed so as to understand the functioning of the commercial success of the entire project and understand the risk that they might face and perform risk mitigation processes in order to make the product launch a success.    

Coca Cola is brand to reckon with. This in term leads to the fact that the expectation of common people and the global audience will always be high in terms of the quality and the taste of the product. This is unique of the chief  motive that the projection of the organization of Coca Cola products will be performed with higher efficiency. Another problem that is faced by the Coca Cola includes the fact that the criticism that is faced by Coca Cola is much higher than other products of the business management. The reason that the products that are manufactured by Coca Cola is reached to several audience acts as one of the main reason that the projection of review is highest in case of the Coca Cola brand. Implementation of proper techniques in manufacturing of the product acts as one of the most important aspect. This is the foremost motive that the prognosis of the organization must be achieved with highest efficiency.

Question

Manufacturing of cold drinks requires several methodologies to be followed in a better and well-organized manner. This is a unique reason that the projection of the products will get successful in commence of the project. Storage management is one of the main aspect that is to be followed during the management of the project. Carbonating acts as one of the main reason that increases the efficiency of the product that is manufactured but the Coca Cola brand. In case the carbonating of the product is not achieved with maximum competence the main problematic that is faced in the projection of the product includes the datum that the organization of the product loses its proficiency which in turn affect the commencement of the project (Herweg & Herweg 2017).

Addition of flavors act as one of the major reason that helps in better identification of the product. This in turn takes into consideration the aspect that the administration of the product is achieved with the help of the administration of the fabrication of the product. This is one of the main process that is taken into consideration in order to provide the product with identity that is unique in nature. Inclusion of new flavors insists the fact that the management of the product that has added flavors attract audience and this helps in higher turn-over.

Objective 1: Gaining a unique position in the market will include the fact that the management of the project will be required for the better management and this is one of the reason that helps in getting a place in the market.

Objective 2: Increase in gaining revenue also acts as n of the main reason that inclusion of the flavor that is new in the market.

Objective 3: Introducing a new revolution in the soft drink industries is one of the main objective of the project.

Risks that are identified during the completion of the project are as follows: -

• Taste of the new flavor: Taste that will be provided in the product is one of the major apprehension that is taken into deliberation. In case the risk of poor taste might affect the success rate of the product.
• Interest Issue: Interest issue is also considered to be one of the foremost reason that will affect the turn-over of the scheme. In case acceptance rate of the product, it can be considered to be one of the chief reason that might affect the functionality of the scheme. In circumstance the acceptance of the product is not really high, it is obvious that the turn-over of the product will not be high (Sheth & Koschmann 2018)
• Health Issue: the constituents that are used in the product is also considered to be one of the main reason that the projection of the management of the product will include the aspect that the management of the product. In case the elements that are used in the product production is not healthy acceptance of the product will definitely be low.

• Conducting survey regarding the understanding of the quality of the product that is to be provided will help in improving the organization of the scheme. This is the main motive that the beginning of the scheme will help in better organization of the product. This will help in understanding of the demands of the global audience (Smarandescu & Shimp 2015).
• In case the product branding is not done in an efficient manner, the main problem that the product will be facing will include lack of emergence of the product as the accepting rate of the product will be low and this will lead to decrease in success rate of the product.
• The ingredients that will be used must be healthy in landscape and this is one of the main motive that the organization of the occupational organization can be achieved with the help of the using of health ingredients to increase the acceptability of the product (Kanter, 2016).

Terminologies that were excluded are as follows: -

• Training was not provided to the employees of the organization for implementation of the new flavor
• Machines that were used in the project management were not the machineries that implements latest technologies.

Constraints that are present in the project management of introducing new flavors of Coca Cola are as follows: -

• The main constraints that is current in the commencement of the scheme management includes the completion of the requirement stated in the scope
• Investment in completion of the plan acts as one of the foremost motive that affects the functioning of the project

The product will be accepted only these regulations are follows: -

• The ingredients that are used are healthy and in toxic in nature
• The price segment is maintained (Kraus 2018)

It can be expected that the management od the product that is manufactured with the help of the newly added flavor will help in better commencement of the product as this is unique of the chief motive that the commencement of the product will be achieved with the assistance of the added flavors and this is the main reason that the commencement of the project will be achieved with he benefit of the improved organization of the product. It is also expected that the turn over that might be enjoyed in the course of the better management of the product will be high and the product can be considered to be a success.

Signing off from the project is measured to be one of the foremost essence that is taken into deliberation. This stage includes better-quality conclusion of the development and this is one of the main reason that commencement of the development. Success rate of the development will also be dependent on this stage

References

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Herweg, A., & Herweg, G. (2017). radios niche Marketing revolution FutureSell. Focal Press.

Holt, D. (2016). Branding in the age of social media. Harvard business review, 94(3), 40-50.

Kanter, R. (2016). Appendix–Carbonating the World. Food and Nutrition Regulation: Latin America Leads the Way. https://cspinet. org/sites/default/files/attachment/carbona tingappendix. pdf (accessed May 2018).

Koschmann, A., & Sheth, J. N. (2015). Keeping It in the Family: Brand Switching between Varieties of a Branded House.

Koschmann, A., & Sheth, J. N. (2016). Do Brands Compete or Coexist? Evidence from the Cola Wars.

Kraus, C. (2018). More than Just a Soft Drink: Coca-Cola and China’s Early Reform and Opening. Diplomatic History.

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Salop, S. C., Moresi, S., & Woodbury, J. R. (2017). Market Definition.

Sheth, J., & Koschmann, A. (2018). Do brands compete or coexist? How persistence of brand loyalty segments the market. European Journal of Marketing.

Smarandescu, L., & Shimp, T. A. (2015). Drink coca-cola, eat popcorn, and choose powerade: testing the limits of subliminal persuasion. Marketing Letters, 26(4), 715-726.