Business strategy is an organizational move to curve a winning edge for the business.
Different organizations adopt different strategies to outgrow
Hubbard food Ltd is operating in Food products and has adopted unique business strategies to growth
The study will evaluate and analyze business strategies for Hubbard food ltd and its impact on business development
Company Background
Hubbard Food ltd was established in the year 1988.
The organization grew significantly due to effective leadership and working culture
Dick Hubbard, the founder and CEO of the organzation
It is a cereal manufacturing unit which offer its product for premium as well as middle incomes group
Major competitor of the business are Sanatarium, Uncle Toby’s and Kellogg’s
Growth analysis of Hubbard
Hubbard was established in 1988 and is growing significantly till date. The growth strategies timeline is discussed henceforth.
Effective leadership and direction
Empowering employees and developing positive work culture
Adopting sustainable working practices
Social and economic welfare
Building supplier relations
Focusing on product quality and range
Expanding business and product range
Business environment of new Zealand
The business environment of New Zealand FMCG market can be described as follows:
Political: Stable government policies and procedures for the industry. The political interference of the government is low
Economic: The economic policies are stable and predictable.
Social: The needs of consumers is changing widely due to international product choices. Promotion effects consumer choices significantly.
Technological: Businesses are becoming technologically advanced to save time and cost of production
Impact of business environment on business growth of Hubbard
The business environment of New Zealand FMCG market can be described as follows:
Political: Stable government policies and procedures for the industry. The political interference of the government is low
Economic: The economic policies are stable and predictable.
Social: The needs of consumers is changing widely due to international product choices. Promotion effects consumer choices significantly.
Technological: Businesses are becoming technologically advanced to save time and cost of production
Diversification strategy by Hubbard
High market competition demands Hubbard to diversify:
Product mix: The organization must manage product portfolio for high income and middle income group.
Product line: The organization must diversify into cereal bar and breakfast drinks as well.
Target base: The company must expand its target market to middle income people.
