Samsung marketed their VR gear here by promoting virtual reality as a mainstream thing. The special product features mentioned in the campaign are micro USB connection, dropping users right in the centre of action. The product features mentioned in the campaign would be alluring to the tech savvy target audience and other loyal Samsung consumers.
Volkswagen created this advertisement to promote their new car, the Jetta and how sturdy and safe it is for the passengers. Instead of talking about horsepower, the commercial talks about its safety features to convey to the consumers about the main benefits of driving it – especially in a car crash.
Type of User
Nike launched its Lava Dome series of shoes as a part hiking boot, part runner and a new concept at its time. It recently got a re-launch as Lava Dome Ultra for providing with additional light-weight comfort. It specifically targeted men who were looking for a comfortable hiking shoe, with a hint of outdoor-tinge.
Miller Lite’s advertisement campaign “It’s Miller time” is looking for breathing life into its product and target the social aspect of the brand. It targets the audience who look for a refreshing time after work with friends. The brand is also in partnership with Bellator MMA for their events.
Ben & Jerry’s ice cream has a sort of cult following. At the time of increasing division in the country of United States during the elections, the brand called out to the fans all over and take a stand together for a more united community. As always, the brand managed to melt hearts with its sweet ad, just like its ice creams, and a heartwarming missive.
In this advertisement from Halloween 2013, Pepsi was trying to directly take a jab at their rival Coca Cola with the tag “We wish you a scary Halloween!” The idea was to portray the brand’ s competitive relationship with Coca Cola and the importance of brand association. The slyness of the ad is evident in the way it alluded to Coca Cola as being a scarier soda option. Coca Cola’s seemingly unofficial strike back ad is a quite brilliant response.