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BU3700 : Contemporary Marketing

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This formative assessment is related to learning outcomes 1,2 & 3. You need to watch 3 supporting educational videos.

Choose a product from the following categories:
Kitchen - Food & Drink

i) Develop a new product from your chosen category and provide a rationale 
ii) Prepare a strategic marketing plan in order to take this product to market 

Part I: New Product Development & Rationale 

You are required to develop a new product.  The product should not take a physical form! Students should produce an A3 mood board which visually presents the product, brand name, logo, packaging and labelling.  (You will not be assessed on your art work.) The purpose of the mood board is for the assessor to appreciate the nature of the product and its features. 
You are required to conduct secondary research. 
- secondary research is important as it will provide information on-potential barriers to entry, 
-Key buyer behaviour trends and an
-indication of key competitors. 
Using the secondary data, you should provide a brief rationale for this new product.

Part II: Marketing Plan    

Remember that the best decisions are often a result of good research. This will allow you to recommend appropriate marketing strategies and consider appropriate implementation and control measures. As part of the plan you should consider budgets in terms of product and promotional expenditure. You should assume other costs such as production and distribution have been covered.
Marketing objectives
Marketing Mix
Product Name is : Brinjal Sauce
Ingredients : 1 brinjal, stalk removed and cut into dice
2 tsp salt
1 medium onion peeled and finely chopped
3 large cloves garlic peeled and finely sliced
1 tins chopped tomatoes, 400g each
2 bay leaves
1 tbsp balsamic vinegar
50ml red wine
1 tbsp tomato paste
2 tsp brown sugar
1/2 tsp cayenne pepper
Chilli powder 
Olive oil,
You should write benefits of few ingredients for health.
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