$20 Bonus + 25% OFF +
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Bugs And Buds In Fast Food Industry Of Pakistan

tag 146 Download12 Pages 2,761 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT


Describe about the Bugs and Buds in Fast Food Industry of Pakistan?


In order to perform the internal as well as external analysis of the fast food restaurant to be start up in Pakistan, an in-depth knowledge of the same shall be procured. Firstly, SWOT analysis i.e. strengths, weakness, opportunities & threats shall be done to perform the internal analysis. The SWOT analysis shall be done keeping in mind Pakistan’s fast food industry. Whereas, to perform the external analysis porter’s five forces model, PESTEL analysis (political, economic, social, technological and legal) and identification of the key players in Pakistan so as to see what position the fast food restaurant will have in the years to come.

Based upon the fast food industry analysis, McDonalds, Pizza Hut, Domino’s & KFC are the main players operating in Pakistan. These chains have a better edge over the various small fast food chains plying in Pakistan (Rawalpindi).

Internal analysis of Fast Food Company

SWOT Analysis:


• Real Estate: Location plays a vital role in capturing more customers. Location matters as it attracts more customers. For example, the best place to start up the fast food company is near the hostel or college or school or hospitals (Saloner, Shepard & Podolny, 2001).

• Strong management: It is the management which marks the success or failure of any food joint. With the help of strong management, the fast food restaurant will be able to reach its potential. Strong management has a strong impact on the functioning of the fast food company. Therefore, more weight shall be put on it.

• Cost advantage has an impact on the smooth functioning of the fast food industry; hence more weight shall be put on it.

• Continuous innovation & product development will help the fast food restaurant to have a competitive edge as compared to its competitors (Saloner, Shepard & Podolny, 2001).

• Professional training of the employees to ensure high quality for all the customers.


• Inefficiency work environment: An inefficient working environment means that, the services are being offered in an effective manner. Work efficiencies have a significant role in the smooth running of the restaurant.

• Lack of online presence results in lost opportunities for fast food restaurant.

• Obsolete technology can also lead to high levels of disasters in case of the fast food industry (Saloner, Shepard & Podolny, 2001).

• Weak Research & development (R&D) will have a long tern negative impact on the fast food restaurant.  

• Lack of advertisements will lead to less marketing and hence there will less revenue

• Fast Food restaurant might attract negative press review for selling junk food to the children at reasonable prices.

• High set up cost

• High employee turnover rate



• The fast food restaurant can enter the organic food industry as people are becoming more health conscious (Sadler, 2003).

• Fast food restaurant shall expand its menu by adding more dishes rather than only serve alloo tikki burgers & noodles.

• The fast food restaurant shall sponsor certain events for the kids or adults.

• The fast food restaurants shall cater to various other added services such as internet services. This will act as an added advantage for the fast food restaurant.

• Once the fast food restaurant attains goo response from Pakistan, the next step shall be to expand its outlets and capture the untapped markets (Plunkett, 2013).

• High levels of innovation will help the fast food restaurant produce unique products thereby meet the needs of the customer.


• High health awareness might have a negative impact on the fast food restaurant.

• Negative media can also have a significant impact on the fast food restaurant.

• High levels of competition can also be one of the major threats for fast food restaurant.

• The sales & revenue generated by the company totally depends upon the economic status of the country. Hence, economic stability of the country plays a vital role (Sadler, 2003).

• Change in the government regulations can have a negative impact on the fast food restaurant.

• Threats from the various global competitors such as KFS, Pizza Hut, McDonalds, Dominos, etc.

• One of the major threats for fast food restaurant can be seen in regards to the change in taste of the consumers (Moody’s Investors Services, 2009). The taste of the consumers changes quickly. Therefore, the fast food restaurant shall be aware as to what food items shall be served.



External analysis of Fast Food Company

Porter’s Five forces Model:

(Source: Parkhe, Smith & Chandran, 1993)

The fives forces porter’s model illustrates how a particular industry performs. The five forces porter’s model helps to have an in depth view of the political social economic environmental and legal aspects of Pakistan’s fast food industry. According to the five force porter’ model, there are five main forces upon which, the entire industry revolves. Each of the factors mentioned above plays an essential role in the competitiveness of the industry.

Threat of new entrants: The threat of new entrants in Pakistan’s fast food industry is extremely high. It has been noticed that, the various foreign brands such as McDonalds, Pizza Hut, Dominos, and KFC have captured more than half population (Lütke Entrup, 2005). According to the survey, it has been seen that opening a restaurant in Pakistan is an inexpensive tasks these days. Therefore, the budget constraint makes it easy for anyone to come up with a new restaurant.  


Bargaining power of buyers: The bargaining of buyers is opposite the bargaining power of the suppliers. The bargaining powers of the customers play an important role in setting the price of the commodity (Mcguire & Linde, 2006). It shall be seen that, when the bargaining power of the buyers is high, they have the capacity to fix the price of the same. It has been seen that, the people who come to fast food restaurant tends to demand high quality food with an overwhelming dining experience at a reasonable price attached to it. It shall be seen by the fast food chain owners that, the price attached to it shall be less or at par with the fast food chains. If the fast food chains raise their prices, the customers would switch to a big or a global brand restaurant. The fast food chain shall be able to maintain reasonable prices only then; they will be able to gain reasonable growth in the fast food market (Jeffs, 2008). In order to be in the market, fast food restaurant shall use various differentiated offer just like McDonalds – “happy meals” (catering to children as their target group), “Two for Tuesday” – Dominos (buy 1 get one), Drive way thru – McDonalds (provides buyers with the convenience to eat while they drive through their office r workplace).

Bargaining power of suppliers: The bargaining power of the suppliers is weak, but still it has a major impact on the functioning of the industry. It has been seen that, most of the restaurant get food from various different sources (Hosseinzadeh, 2014). For example, most restaurants offer meat. There are many options available with the organization as to what do they choose. Another example is the supply of soft drink. In all the major restaurants, soft drink is dominated by Coco Cola & Pepsi due to its well managed supply chain. Moreover, Pepsi & Coco Cola provides its users with refrigerators & dispensers to pour the drink. This helps the company to market about their product.

Competitive rivalry: Competition amongst the firms is high in Pakistan’s fast food industry. It is seen that, companies can try to attain competitive advantage from its rivals by either changing its prices or by improving the product or by using a different channel of distribution or lastly, by exploiting the relations with the suppliers.

Threat of substitutes: The threat of substitutes in Pakistan food industry is moderate. Substitutes are easily available. It is seen that, food can be purchased from anywhere ranging from a thellewala to a branded food chain or from a retail food store (Grunert & Wills, 2007). However, the convenience attached with the same is the value adding component along with the service which reduces the threat of substitutes. People can cook at home cheaply, but it lacks convenience which is the need of the hour these days. One of the main source of threat is the Pakistani cuisine. The prices charged by the ready to cook meals are somewhat same compared to the price charged by the fast food restaurant (Key Note, 2009). There are many options available in front of the customers and they tend to pick as per their choice & pocket.


PESTEL Analysis

Political Analysis: The political stability of any country plays a very important role in the smooth functioning of the food industry. Some of the factors such as type of government, government policies, trade policies & internal business conditions play a vital role in development of the food industry. Lastly, the Restaurant Act 1976 will be applicable on the fast food restaurant. The political stability of Pakistan makes it easy for the food joint owners to come up with their ventures.

Economic and Environmental Analysis:

It has been seen that, the economic factors are closely related to the performance of the Pakistan’s fast food industry. The performance of the Pakistan’s fast food industry is positively correlated to the environment in which it is being operated (Choe & Min, 2007). It shall be taken into consideration that, while setting up the fast food restaurant in Pakistan choice of location will play an important role in capturing the target audience. The location for fast food restaurant shall be set up at a place which is dominated by the youth. For example, the apt place for setting up the fast food restaurant will be nearby the hostels or colleges or schools (Garber & Rustig, 2011). The fast food restaurant shall provide various deals or offers so that a better response is picked up from the initial stage itself.

Social Analysis:

The socio-cultural analysis also plays a vital role in improving the overall efficiency of the fast food industry. The efficiency of the fast food industry is improved with increased civilization people as some of them prefer home deliveries & some prefer to enjoy their life by going out & have some snack shack. When catering to the population of Pakistan, it is taken more as an amusement activity (Choe & Min, 2007). While keeping in mind this factor, some of the other factors which shall be catered to be increasing health awareness, change in the eating habits of the population, increasing awareness towards health living & media attention.

Technological Analysis:

In today’s dynamic and ever changing environment, technology plays a vital role in the overall efficiency of the fast food industry. Use of technology has satisfactory & satisfying results on the growth of the market. The use of internet or technology helps in attracting customers as well as grabbing their attention (Chaffey, 2009). With the help of various modern technologies, the fast food restaurant in Pakistan will be able to market about it & publicize amongst its target audience. In the initial stages of development, fast food restaurant shall give various offers and packages to its customers so as to increase its sales volume.

Legal Analysis:

While opening a fast food chain in Pakistan, it shall be noticed that restaurants should comply with the specific rules & regulations. Some of the rules and regulations which shall be followed by the restaurant owners are opening hours, taxation reforms, employment regulations, etc. In most of the cases, restaurant owners are required to match with the food standards such as Food & Drug Administration (FDA). Moreover, authorities have taken various steps to avoid obesity amongst children (as they are the main target audience).


Marketing Strategies of Fast Food Restaurant:

Fast Food industry in Pakistan has been referred to as one of the highly competitive and dynamic industries. Therefore, to have a competitive edge in depth market research should be done by fast food restaurant (Byars, Rue & Zahra, 1996). Fast food restaurant in Pakistan should know its target audience, what they want & develop the marketing strategies according their taste & preferences. Some of the marketing strategies which shall be adopted by fast food restaurant have been discussed as follows:

  • Collectibles: The first marketing strategy which shall be adopted by Fast Food Restaurant in Pakistan to increase its sales could be with the help of collectibles. This marketing strategy will help Fast Food Restaurant to attract kids (Brody & Lord, 2000).

  • Market segmentation: Market Segmentation refers to the second marketing strategy which shall be used by Fast Food Restaurant’s in Pakistan to patronize the restaurant. Based upon market segmentation, the restaurant will be able to frame clusters and serve their customers based upon their taste & preferences (Bender & Bender, 1995).

  • Loyalty programs: Loyalty programs refer to the next best marketing strategy for the fast food restaurant in Pakistan. Fast Food restaurant shall give cards to their customers on whom they will get discounts or reward points which can be reimbursed on any of the occasions (anniversary or birthday) (Arshad, 2012). For example, free welcome drinks for customers who possess the loyalty card or a free meal after the 12th

  • In-store marketing: Some of the in-store marketing techniques which could be used by Food fast Restaurant are:

  • Brochures

  • Word of mouth advertising (cheapest and one of the most common ways of marketing)

  • Wall posters

  • Name the dishes interestingly which attracts kids or the youth

  • Grand opening

  • Catering

  • Signage or bill-boards

  • Design concept

  • Merchandising items such as coffee mugs, t-shirts, balls, photo frames, posters, bed sheets, etc.

  • Local store marketing

  • Company web page

  • Article in local magazine

  • Advertisement in magazine

  • Campaigns in the newspaper

  • Mails to the customers


Arshad, M. (2012). “Bugs and Buds in Fast Food Industry of Pakistan” Effect of Swot on the Performance of Fast Food Industry in Pakistan. School of Doctoral Studies (European Union) Journal.

Bender, A.E. and Bender, D.A. (1995). A Dictionary of Food and Nutrition, Oxford University Press, Oxford.

Brody, A. and Lord, J. (2000). Developing new food products for a changing marketplace. Lancaster, Pa.: Technomic Pub. Co.

Byars, L., Rue, L. and Zahra, S. (1996). Strategic management. Chicago: Irwin.

Chaffey, D (2009), Internet Marketing: Strategy, Implementation and Practice, Harlow: Pearson Education

Choe, E and Min, D (2007), ‘Chemistry of Deep-Fat Frying Oils’, Journal of Food Science, Volume 72, Issue 5, ppR77-R86

Garber, A and Rustig, R (2011), ‘Is fast food addictive?’, Current Drug Abuse Review, Volume 4, Issue 3, pp146-162

Grunert, K and Wills, J (2007), ‘A review of European research on consumer response to nutrition information on food labels’, Journal of Public Health, Volume 15, Issue 5, pp385-399.

Hammad Mashhadi and, A. and Ijaz-Ur-Rehma, Q. (2015). Impact of External Environment on the Performance of the Fast Food Industry. International Journal of Management, Economics and Social Sciences, 1(1), pp.19-25.

Hayes, D. and Miller, A. (2011). Revenue management for the hospitality industry. Hoboken, N.J.: Wiley.

Hosseinzadeh, M. (2014). The role of market orientation on market chaos: A case study fast food industry. 10.5267/j.msl, pp.439-442.

J., Mcguire, M., Linde, J., (2006), Are fast food restaurants an environmental risk factor for obesity? International Journal of Behavioral Nutrition and Physical Activity 32.

Jeffs, C. (2008). Strategic management. Los Angeles: SAGE.

Key Note (2009), Fast-Food & Home-Delivery Outlets Market Update 2009, London: Key Note.

Lütke Entrup, M. (2005). Advanced planning in fresh food industries. Heidelberg: Physica-Verlag.

Moody’s Investors Services (2009), Fast-Food Advantage, New York: Alacra Store.

Parkhe, A., Smith, M. and Chandran, R. (1993). An Application of Porter's Strategic Management Framework to Fast Food Retailing Performance. Journal of Food Products Marketing, 1(2), pp.43-55.

Plunkett, J. (2013). Plunkett's Food Industry Almanac 2013. Houston: Plunkett Research, Ltd.

Sadler, P. (2003). Strategic management. Sterling, VA: Kogan Page.

Saloner, G., Shepard, A. and Podolny, J. (2001). Strategic management. New York: John Wiley.

Vladimirov, Z. (2011). “Implementation of food safety management system in Bulgaria”. British Food Journal. vol 113, no. 1, pp. 50~65.

Warsi, K. and Nisa, S. (n.d.). Food Retailing: Fast Food Industry. SSRN Journal.

Zwart, A. and Fearne, A. (1994). Strategic alliances in the European food industry. [London]: Wye College, University of London.


Getting nightmare regarding pending chemistry assignment? Then it is high time you consider hiring chemistry assignment help service of MyAssigemnthelp.com. We at MyAssignmenthelp.com deliver quality subject specific assistance on more than 100+ subjects. For us, students' need is foremost, and we work round the clock to offer science, humanities and commerce assignment help. Among Commerce wing, our one of the most popular services is capital budgeting assignment help. In science segment, we have gained popularity with biology assignment help.

Most Downloaded Sample Of Management

Toulin Method Of Argumentation

Download : 292 | Page : 1

You are required to write a researched argument essay that convinces persuades the reader of your position / stance. This is an academic, researched and referenced document that demonstrates your understanding of the objectives of the course. The structure of the argument will follow the TOULMIN METHOD of argumentation.

Read More arrow Tags: Australia Arlington Management University of New South Wales 

Consumer Behavior Assignment

Download : 214 | Pages : 9

Executive Summary The purpose of this report is to elaborate the factors which are considered by individuals before selecting an occupation. Choosing an occupation is indeed a major decision of everyone’s life and it does give a shape to where he would be heading in the course if time. The report begins with a list of various occupations which have been going since the human civilization started though it has indeed changed its form to...

Read More arrow Tags: Australia Arlington Management University of New South Wales 

Internet Marketing Plan For River Island

Download : 373 | Pages : 13

Introduction With the increase enhancement in the field of technology, it has been considered essential by the businesses to implement such technology in their business processes. Further, the increasing demand from the customers regarding the better quality of products and services delivered to their doorstep has also necessitated for the businesses to implement the e-business strategy in their business processes. E-business which is common...

Read More arrow Tags: Australia Arlington Management University of New South Wales 

Strategic Role Of HR In Mergers & Acquisitions

Download : 332 | Pages : 9

Executive Summary In a merger & acquisition, role of an HR has emerged as a very critical function. At each stage of merger and acquisition process, HR plays a strategic role. The importance of role of HR part in integration of the merged companies should not be taken lightly and should be handled very carefully and with due planning. At pre acquisition stage, due diligence should be taken before the start of the process and HR must carve ou...

Read More arrow Tags: Australia Arlington Management University of New South Wales 

Relationship Between Knowledge Management, Organization Learning And HRM

Download : 365 | Pages : 7

Introduction In this competitive business environment where every business organization is trying to attract the customers of each other, it becomes essential for these organizations to remain competitive by innovating new ideas and thoughts, so that value added products and services can be provided to the customers. The motive of such organization in providing value added services to their customers, require their employees to be quite effect...

Read More arrow Tags: Australia Arlington Management University of New South Wales 

Save Time & improve Grade

Just share your requirement and get a customized solution.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits




Overall Rating



Our Amazing Features


On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.


Plagiarism Free Work

Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.


24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.


Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.


Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

453 Order Completed

98% Response Time

Howard Asuncion

LLM in Criminal Law

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1692 Order Completed

98% Response Time

Alfred Dodd

PhD in Computer and Information Science with specialization in Database

Wellington, New Zealand

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2279 Order Completed

97% Response Time

Zachary Perez

PhD in Computer Science and Information System

Washington, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

93 Order Completed

100% Response Time

Jackson Mitchell

MiM (Masters in Management) in Supply Chain Management

New Jersey, United States

Hire Me

FREE Tools


Proofreading & Editing

Complete guid on proofreading and editing.


Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.


Essay Typer

Get different kinds of essays typed in minutes with clicks.


GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.


Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.


Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability




Your Approx Earning

Live Review

Our Mission Client Satisfaction

it was quiet good , as the expert followed the guide i provided and sent the work on time


User Id: 236084 - 21 Oct 2019


student rating student rating student rating student rating student rating

through the solution learn the subject well. explained well all the solutions. thank you


User Id: 287765 - 21 Oct 2019


student rating student rating student rating student rating student rating

all the work done as expected. solutions are easy to understand. great work...!!!


User Id: 287765 - 21 Oct 2019


student rating student rating student rating student rating student rating

got stuck, got the idea & got the solution. highly appreciate the service. cheers!!!


User Id: 287765 - 21 Oct 2019


student rating student rating student rating student rating student rating
Have any Query?