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BUMGT5922 Effective Business Communication

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  • Course Code: BUMGT5922
  • University: Federation University
  • Country: Australia



You are required to keep a folio of diffrent styles and forms of business communication.

This task will required you to observe listen, analysis and critique the many modes. they communicate with (e.g. speech, interviewed, writer , tweet),the folio will include examples of each of the forms of communication explored in class.

1. Julia Gilard

2. Jacinta Ardern

3. Oparh winfrey

4. Barak Obama

5. Donald Trump

6. Boris Johnston

7. Waleed Aly




This presentation will discuss:

  • Scope of Communication
  • Components of Communication
  • Communication Styles
  • Different styles of communication
  • Benefits of understanding communication styles
  • Quality of communication in a good leader
  • Summary

Scope of Communication

  • Communication refers to interchange of information between two or more people.
  • It is with the help of communication that information is conveyed from one point to another.
  • Two types of communication in general:
  • Verbal communication
  • Non-Verbal communication

Communication process

  • The process of communication follows a process;
  • There are 2 points: Sender and the receiver
  • Sender formulates the message and encodes it,
  • Selects a particular medium of communication
  • The receiver decodes the message and provides feedback to complete the process of communication
  • Noise refers to resistances and hindrances in smooth communition

Styles of Communication

Communication can have 5 styles;

  • Assertive communication
  • Aggressive communication
  • Passive-Aggressive communication
  • Submissive communication
  • Manipulative communication

Assertive communication

Behavioral Assertive communication

  • Achievement of goals without compromise
  • Expressive style of communication
  • Direct communication

Non-verbal behavior Assertive communication

  • Use of gestures
  • Use of Facial Expressions
  • Moderate tone

Aggressive communication

Behavioral Aggressive communication

Non-Verbal Aggressive communication

• Highly motivated in nature

• Loud Tone

• Loud and aggressive

• Invading personal space and on the face

• Intimidating and demanding

• Sharp gestures

Passive-Aggressive communication

Behavioral Passive-Aggressive communication

Non-verbal Passive-Aggressive communication

High degree of sarcasm

Quick and Jerky Gestures

Aggressive indirectly

Innocent gestures

Complaining and unreliable

Highly polite tone

Duality exist


Submissive communication

Behavioral Submissive communication

  • Apologetic style of communication
  • Difficulty in handling responsibility
  • Swaying confrontations
  • Incidence of Blame game

Non-Verbal Submissive communication

  • Soft Voice usage
  • Fidgeting gestures and postures
  • Lack of eye contact

Manipulative communication

Behavioral Manipulative communication

Non-verbal Manipulative communication

Communication style cunning in nature

Patronizing tone of voice


Controlling people indirectly

Fake Expression usage

Bringing in obligation



Benefits of understanding communication styles

  • Help to learn about thepersonality and communicator
  • Helps in understanding thesituation
  • Helps in deciding the approachof communication
  • Helps in determining how totreat with the information that is being communicated.

Quality of communication in a good leader

Following are the qualities of a good leader:

  • A leader should be a coach along with being a team player
  • Teaching should be on the Repertoire of the leader.
  • Should be able to advice subordinates
  • Should be able to uplift and motivate others
  • The latter is possible only with effective communication From the part of the leader


  • Communication is to and for interchange of information
  • There is a systematic process of communication
  • There mainly 5 styles of communication that exist
  • There are various benefits that one be subject to on understanding the above.
  • There are certain communication qualities in a good leader


Malik, D. D. (2019, March). Leadership Communication: Three Model Approaches.In Social and Humaniora Research Symposium (SoRes 2018). Atlantis Press.

McNair, B. (2017). An introduction to political communication. Taylor & Francis.

Svensson, C., Emanuelson, U., Bard, A. M., Forsberg, L., Wickström, H., & Reyher, K. K. (2019). Communication styles of Swedish veterinarians involved in dairy herd health management: A motivational interviewing perspective. Journal of dairy science, 102(11), 10173-10185.

Ten Brinke, L., Porter, S., Korva, N., Fowler, K., Lilienfeld, S. O., & Patrick, C. J. (2017). An examination of the communication styles associated with psychopathy and their influence on observer impressions. Journal of Nonverbal Behavior, 41(3), 269-287.

Traino, H. M., Molisani, A. J., & Siminoff, L. A. (2017). Regional differences in communication process and outcomes of requests for solid organ donation. American Journal of Transplantation, 17(6), 1620-1627.

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