Amazon is a behemoth e-commerce platform which offers millions of products and services in more than 188 countries across the globe. Along with this, organization also offers international shopping for certain products in those countries where company is not yet present. With 12 registered offices in different countries, organization has marked its presence as the largest e-commerce platform across the globe in terms of market capitalisation. Amazon’s CEO believes in expanding their product and service offering regularly with the objective of enhancing their customer base as well as to retain their existing and potential customers. In relation with the attainment of sustainable growth and overall development, organizational management has decided to revise their strategies along with the revision of management functions in order to ensure efficiency and effectiveness of the business operations along with developing coordination amongst the employees and management (Sijbom, Janssen & Van Yperen, 2016).
With regards to their operations, organizational vision is to “be the earth’s largest customer centric company”. In relation with this, organization has adopted effective set of strategies in order to make their products and services on the basis of their customer segment’s needs for the objective of enhancing customer satisfaction. With the objective of ensuring effectiveness and efficiency of the business operations along with developing coordination amongst the employees with the professional managerial skills, following management functions will be used:
- Planning: This management function is considered as the process of forward looking. This plan requires active participation from all the employees and management to form appropriate and effective plans to attain desired goals and objectives. Amazon’s primary motive, objective, goal and vision is to satisfy customers’ needs and with regards to this, there are several options available for the organization from which one of the appropriate plans could be adopted. Following plans could be adopted for attaining customer satisfaction:
- Enhancing product and service offerings
- Providing customisation options to its customer segments
- Launching drone delivery system in order to enhance the positive image of the organization amongst the target audience (Kerzner & Kerzner, 2017).
Apart from this, organization could also move towards offline market by launching their physical stores in order to enhance customer engagement with the organization. Along with this, it is necessary for the organization to focus on the quality of their products to maintain their acquired position along with gaining competitive advantage in the target market.
- CEO: Jeff Bezos is the CEO of Amazon Inc. With his unique thinking, behaviour and effective leadership styles, today, Amazon has acquired leading position in the global e-commerce industry. Amazon was founded in 1994 by Jeff Bezos and in the initial times, books were sold from a garage and today, organization sell millions of products over internet and this has also make the company’s CEO’s dream true of selling everything on internet (Bilgihan, et. al., 2014).
- HR Officer: Human Resource Management plays vital role in developing coordinating employees with the management. HR management of Amazon promotes work life harmony and in relation with being the earth’s most customer centric company, HR managers provide training and development sessions to meet with their customers’ needs and demands.
- Personal relation: This department plays vital role in terms of making the organizational relations better with their existing and potential customers. This also helps the organization to build brand image in the target market. Integration of effective media strategies are adopted by the organization for making effective relations with the customers.
- Leading: From top level management to middle level management, transformational, charismatic and transactional leadership styles are being practiced. Apart from this, other leadership styles are being adopted by the leaders in the organization on the basis of situation and on the basis of organizational requirements. Jeff Bezos is counted in the top thirty richest men across the globe and the major reason behind this achievement their transformational and charismatic leadership approach. This has helped Jeff Bezos to convince their subordinates to walk on the same path as showcased by him.
- Controlling: This is one of the most effective and significant management functions. In this function, all the previous functions are reviewed to compare the results obtained till now with the expectations so that appropriate measures could be adopted through which expectations could be met. Amazon’s primary goal is to be the earth’s most customer centric company and if the set plans will fail, alternative measures will be adopted to reach to the desired destination (Pang, 2016).
References
Bilgihan, A., Okumus, F., Nusair, K. and Bujisic, M. (2014). Online experiences: flow theory, measuring online customer experience in e-commerce and managerial implications for the lodging industry. Information Technology & Tourism, 14(1). 49-71.
Kerzner, H. and Kerzner, H.R. (2017). Project management: a systems approach to planning, scheduling, and controlling. John Wiley & Sons.
Pang, J. (2016). Research on E-Commerce Applications Based on Neural Network. Journal of Computational and Theoretical Nanoscience, 13(8). 5227-5230.
Sijbom, R.B., Janssen, O. and Van Yperen, N.W. (2016). Leaders' achievement goals and their integrative management of creative ideas voiced by subordinates or superiors. European Journal of Social Psychology, 46(6). 732-745.
