This task requires you to develop a 3-year strategic marketing plan for a fictitious event of your choice (e.g. sporting event, conference, festival, parade, theatrical event).
Your assignment should commence with an overview of the event and its existing market, followed by an analysis of its marketing environment. The market(s) that the event will be targeting need to be discussed along with marketing objectives (and sub-objectives as appropriate). Next, the strategy(ies) and marketing mix elements that will be employed to achieve the objectives need to be articulated. Your plan will conclude with a brief discussion of how you would monitor, control and evaluate the marketing plan, with metrics to evaluate its success.
An effort should be made to make your plan as realistic as possible (e.g. the event's promotional budget should be aligned with its scale and likely availability of financial resources). Insights derived from similar events/event marketing case studies will be particularly useful in this regard.
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My Assignment Help. (2021). Events Management And Marketing. Retrieved from https://myassignmenthelp.com/free-samples/bus-410-events-management-and-marketing/lit-music-festival.html.
"Events Management And Marketing." My Assignment Help, 2021, https://myassignmenthelp.com/free-samples/bus-410-events-management-and-marketing/lit-music-festival.html.
My Assignment Help (2021) Events Management And Marketing [Online]. Available from: https://myassignmenthelp.com/free-samples/bus-410-events-management-and-marketing/lit-music-festival.html
[Accessed 15 April 2021].
My Assignment Help. 'Events Management And Marketing' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/bus-410-events-management-and-marketing/lit-music-festival.html> accessed 15 April 2021.
My Assignment Help. Events Management And Marketing [Internet]. My Assignment Help. 2021 [cited 15 April 2021]. Available from: https://myassignmenthelp.com/free-samples/bus-410-events-management-and-marketing/lit-music-festival.html.
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