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BUS0119 Principles Of Marketing

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You are required to select two companies or brands that markets its consumer products in Singapore. (Groups are to choose a product-based business and not a service-based business). The companies you have chosen should be a manufacturer and not a distributor.   Next, identify two brands (or companies) operating in Singapore. It must be a brands that is related to its line of business and serving the same target market segment. I.e. If you choose OSIM vs Ogawa, determine which product line you would like to select for your project. For example, you may decide to pick the latest range of massage chairs introduced by these two brands
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