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BUS0119 Principles Of Marketing

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Question:

1. This is a group project where the maximum size is 4-5 members. Any deviation from this rule requires approval from your lecturer.
2. This project constitutes 40% of your overall marks for this module.
3. This project covers all materials studied in Lectures 1 to 11. You should review your materials in the textbook and notes before you commence on the project. Where necessary, it is a requirement that you include current and relevant references you have sourced, to complete this assignment.
 
4. The Group written report must be submitted online thru D2L on 9 Nov 2018, Week 6 before 12 noon while the oral presentation will be conducted during your class session in Week 7 or Week 8 as scheduled by your lecturer.
5. Please read the following guidelines carefully before embarking on your assignment. If you have any doubts, do seek clarification from your lecturer.
 
Topic Selection:
1. You are required to select two companies or brands that markets its consumer products in Singapore. (Groups are to choose a product-based business and not a service-based business). The companies you have chosen should be a manufacturer and not a distributor.
2. Each group will be assigned a particular industry to study, and subsequently select a particular company or brand within that industry. 
 
3. Please refer to the list below:
4. Through balloting in class, each group will be given a product category, you are allowed to choose a category not in the table above – seek approval from your lecturer.
5. Next, identify two brands (or companies) operating in Singapore. It must be a brands that is related to its line of business and serving the same target market segment. I.e. If you choose OSIM vs Ogawa, determine which product line you would like to select for your project. For example, you may decide to pick the latest range of massage chairs
introduced by these two brands.
6. Once your group has decided on the two brands, and the product line you would like to focus on, inform your lecturer. This is to register your selection to avoid any duplication in your class. Approval by your lecturer will be on a first-come-first-served basis.
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