This module addresses that need and reflects the importance of students being able to recognise, categorise and explore the major elements of the business environment that impact upon organisations.
Develops the ability to think beyond the confines of the organisation
Encourages lateral thinking outside the boundaries of traditional functional disciplines or departments, and helps students to start ‘joining the dots’ between the various business modules they may be studying
a)Utilise theoretical models to evaluate global business environmental influences on organisations.
b)Identify and discuss the key features of both the micro and macro environments of organisations.
c)Explain the key underlying concepts in global business environment and contextualise specific issues to business sectors and organisations.
d)Conduct a PESTLE analysis on diverse sectors, e.g. public, private and charity.
e)Conduct a 5 Forces analysis on diverse sectors.
f)Identify trends and evaluate opportunities and threats for a range of organisations.
g)Express ideas in the form of a business report and academic essay
h)Collect, use and explain data from a range of sources: academic and practitioner articles comprising hard copy and electronic sources.
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