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Case Study: Read the following article about communication during the Brisbane floods in 2011:

January 2011 Flood Crisis - Brisbane Council During early January 2011, significant flooding occurred throughout Queensland resulting in three quarters of the state being declared a disaster zone. On 11 January 2011, modelling by Brisbane City Council and Bureau of Meteorology indicated more than 40,000 homes and businesses across Brisbane would be affected by flooding. Council needed to urgently communicate with Brisbane residents and businesses in the impact area, as well as the broader community. The rapidly changing situation, failure of some communication channels, power outages, isolation of some communities, and the reliance on new technology impacted the way Council communicated with external and internal stakeholders. Council’s Marketing and Communication branch (M&C) devised and implemented a campaign to communicate vital flood information to the people of Brisbane.

Your Task

Using this information as a starting point, conduct further research to find out what else could be done to improve communication to all stakeholders. This research will be based on topics (the communication process; barriers to the communication process; channels of communication; social media communication principles; group decision making and stakeholders).

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My Assignment Help. (2021). Business Communication. Retrieved from https://myassignmenthelp.com/free-samples/bus101-business-communication/brisbane-floods-in-2011.html.

My Assignment Help (2021) Business Communication [Online]. Available from: https://myassignmenthelp.com/free-samples/bus101-business-communication/brisbane-floods-in-2011.html
[Accessed 20 April 2021].

My Assignment Help. 'Business Communication' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/bus101-business-communication/brisbane-floods-in-2011.html> accessed 20 April 2021.

My Assignment Help. Business Communication [Internet]. My Assignment Help. 2021 [cited 20 April 2021]. Available from: https://myassignmenthelp.com/free-samples/bus101-business-communication/brisbane-floods-in-2011.html.


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