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BUS104 Introduction To Marketing

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Question:

Essay topic: “Digital marketing is the biggest field in marketing and one that will continue to diversify and grow in the decades to come”. Discuss

The students are required to respond to the statement above and write the responses in an essay format. The points of this assessment are to test students’ knowledge on contemporary marketing issues as well as to provide students with an at-risk assessment. The aim is to give students an early assessment with feedback to identify students who are at risk of not achieving a pass in the subject.

Late penalties and extensions:

An important part of business life and key to achieving KOI’s graduate outcome of Professional Skills is the ability to manage workloads and meet

deadlines. Consequently, any assessment items such as in- class quizzes and assignments missed or submitted after the due date/time will attract a penalty. Penalty for written assessment is - 5% of the total available marks per calendar day unless an extension is approved

Web analytics for digital marketing performance measurement.

Challenges and solutions for marketing in a digital era.

Understanding digital marketing: marketing strategies for engaging the digital generation.

The role of digital and social media marketing in consumer behavior.

Digital marketing and social media: Why bother?

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My Assignment Help (2021) Introduction To Marketing [Online]. Available from: https://myassignmenthelp.com/free-samples/bus104-introduction-to-marketing/digital-marketing-performance-measurement.html
[Accessed 14 April 2021].

My Assignment Help. 'Introduction To Marketing' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/bus104-introduction-to-marketing/digital-marketing-performance-measurement.html> accessed 14 April 2021.

My Assignment Help. Introduction To Marketing [Internet]. My Assignment Help. 2021 [cited 14 April 2021]. Available from: https://myassignmenthelp.com/free-samples/bus104-introduction-to-marketing/digital-marketing-performance-measurement.html.


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