The presentation is a brief discussion about Corporate Social Responsibility and how it impacts the business environment. It provides information regarding the topic using various examples. The suggestions provided in the presentation help CSR in business communication. The use of examples of the companies makes the it easy to understand. The suggestions given to the companies for proper CSR functioning helps them for future growth. The presentation covers all the points as discussed in the task.
Corporate Social Responsibility
Corporate Social Responsibility (CSR) is a corporation which helps in knowing how business interacts with an environment. CSR takes care of the environmental and the society while running business. It makes the company work as a team by involving more and more employees to perform a task. CSR brings certain changes in the business and makes it efficient.
These are the short term costs that do not give much finance to the company but helps in promoting the changes in the society. A corporate business makes it is easy to run the company effectively and efficiently. CSR motivates its employees to perform well. This encourages the employees to put their efforts while working. It is the responsibility of CSR to maintain good environment at the work place by avoid conflicts raised by the employees (Schwartz, 2017).
Corporate Social Responsibility is a sustainable approach that regulates the functions of the business with the help of group of members of the company. It teaches the employees the way of working properly. The performance of the company depends on them. They are the crucial elements of the business. without CSR it becomes difficult for the company to manage each and every task (Pérez, 2015).
Changes and Impacts
CSR can help company to run effectively by making changes in the environment by employing more employees from the society, using the resources for business purpose appropriately. These changes helps in the growth of the company and increases the chances of earring profits. It makes the company perform at the large scale by involving group of people. Also, changes like using different software for maintaining the record of finance and accounting is one of the biggest thing as it controls the operation of business by keeping track on the net profits and losses that a firm makes (Coombs and Holladay, 2011).
Also, changes like using different software for maintaining the record of finance and accounting is one of the biggest thing as it controls the operation of business by keeping track on the net profits and losses that a firm makes (Coombs, W.T. and Holladay, 2011).
Corporate Social Responsibility has a great impact in business communication. It trains the employees to perform in different field relating to environment and society. It brings new technologies in the company.
The impact of using new and better technologies in the company helps in its development. The chances of earring profits also increases that shows impact on the growing performance. These impacts also show great influence over the working of employees as well as professionals of the company. CSR has to work in a proper way because it is the heart of the company without whom the business cannot run (Cornelissen and Cornelissen, 2017).
The working of CSR is a big responsibility that is held on the managers and authorities of the business. The changes made by CSR makes it important for the employees to follow. These changes impacts in showing ways by which a firm operates and gives relevant results. (Ihlen, Bartlett, and May, 2011).
In BHP Billiton, corporate social responsibility is taken as a serious matter for performing business operation as it helps the company to keep intact with its customers. This helps them in knowing the needs and requirements of the business.
Also, in companies like Coca- Cola Amatil, the role of corporate social responsibility is to interact with the customers and attract them to the products compelling them to buy.
In Coles Company, the responsibility of CSR managers is manage the stock and make the resources available to the firm when ever needed. They are required to keep a track record of the amount of stock left and needed.
Whereas, CSR in companies like Collins International must interact with the big firm to manage the contacts for further use. They are responsible for maintaining harmony between the companies it deals with.
Companies working with CSR can motivate employees to work as team by appreciating their work. This will encourage them to work effectively in the business.
In order to promote CSR, companies can show advertisements favoring the role of CSR. This can attract more and more people to join the corporate sector and helping the company in generating good results.
Cooperating socially is a great responsibility given to the employees by the company. it will be beneficial for them to hire professional in forming CSR group who can manage the work with full responsibility.
In order to get good amount of profit, CSR can expand its communication by collaborating with other big firms. This will add value to the company and raise reputation in the market on a larger level.
These suggestions can help the companies to expand their business in future and earn more profits.
Conducting seminars is another effective way of encouraging employees to put more efforts in the task assigned to them.
In order to make the business cost effective, use of appropriate material will increase the chances of selling. Consumers can willingly pay for the product at the assigned price.
The presentation is an overview showing the responsibilities of CSR and how they help the company in business communication. The examples of companies like BHP Billiton, Coca- Cola Amatil present a daily life picture of the way a business functions. The presentation gives a fine example that with corporate social responsibility it is almost impossible for a company to get good and effective results.
The further examples of companies like Collins International and Coles Company shows how CSR can work in areas relating to decision making and managing stocks. The idea of the presentation is not only to show the importance of CSR in a business but also to earn profits every time by increasing production through proper planning.
Schwartz, M.S., 2017. Corporate social responsibility. Routledge.
Ihlen, Bartlett, and May, 2011. The handbook of communication and corporate social responsibility. John Wiley & Sons.
Coombs, W.T. and Holladay, 2011. Managing corporate social responsibility: A communication approach. John Wiley & Sons.
Cornelissen, J. and Cornelissen, J.P., 2017. Corporate communication: A guide to theory and practice. Sage.
Pérez, A., 2015. Corporate reputation and CSR reporting to stakeholders: Gaps in the literature and future lines of research. Corporate Communications: An International Journal, 20(1), pp.11-29.