The purpose of this individual assignment is to develop your skills in understanding the consumer decision-making process and its importance to marketers. This will enable you to apply marketing theories and concepts to a 'real world' business situation.
Choose a product that you are interested in buying, something that you have never bought before. Apply the BUS106 theories and concepts to identify and briefly explain your behaviour at each step of the consumer decision - making process. More specifically, you are to consider the following points:
Your final task is to create a chart depicting each of the steps of the Consumer decision-making process. In preparing your process chart, you will need to include images and any other visual aid that supports your analysis. You are required to reference at least 5 sources of information. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material.
Your document MUST follow a professional structure: Assignment Coversheet (Signed)
Consumer decision-making chart (One page, no more) Reference List (you must apply Harvard Referencing Style)
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My Assignment Help. Accounting For Business And Process Of Consumer Decision Making [Internet]. My Assignment Help. 2020 [cited 24 October 2020]. Available from: https://myassignmenthelp.com/free-samples/bus106-accounting-for-business-and-process-of-consumer-decision-making.
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