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BUS106 Marketing Principles

tag 0 Download 3 Pages / 693 Words tag 16-11-2020
  • Course Code: BUS106
  • University: Kaplan University
    icon is not sponsored or endorsed by this college or university

  • Country: United States


Based on your selection of a product in Assessment 1, you are required to conduct the four P’s analysis. In your analysis you will need to address the following points:

  • Identify and explain the type of consumer product that you have selected.
  • Identify the selected product’s three layers. You may use a diagram or chart.
  • Using the Product Life Cycle Model, identify the current stage of your selected product.
  • Determine the pricing point of the selected product, and identify the pricing strategy used by the company that is selling this product.
  • Which special pricing tactics does the company use to sell the selected product? Provide reasons for your answer.

Place Decisions (with reference to content covered in week 8):

  • Which channel of distribution does the company use to distribute the selected product?
  • Which level of distribution intensity does the company use to distribute the selected product?
  • Which communication strategy does the company use to advertise the selected product?
  • Which type of advertising does the company use to advertise the selected product? Provide examples and reasons for your answer.
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