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BUS106 Marketing Principles

tag 0 Download 1 Pages / 167 Words tag 21-08-2021
  • Course Code: BUS106
  • University: Kaplan Business School
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  • Country: Australia

Question:

Assessment Description

The purpose of this individual assignment is to develop your skills in understanding the consumer decision making process and its importance to marketeers. This will enable you to apply marketing theories and concepts to a ‘real world’ business situation.

Your task is to create a chart depicting each of the steps of the Consumer decision making process of a product that you are interested in buying. It is recommended to choose a product that you have never bought before.

Your chart must address the following points:

  1. Identify and analyse the need or want that led to the purchase of the product.
  2. Conduct an internal and external information search and identify sources used to make an informed decision to purchase selected product.
  1. Construct Evoked Set, Inept, Inert and Avoided Set of alternatives and narrow down the attributes of the product that satisfy your need or want.
  1. Identify available purchase methods.

  2. Identify potential post-purchase behaviour.
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