It was founded in 1940 by Dick and Mac McDonald in California.
It is the 6th best brand in the world which a vision of gaining high quality profile.
It serves in more than 120 countries across the globe employing 37500 employees with 36900 restaurants and serving 69 million customers per day.
McDonalds is the world’s largest food restaurant chain in terms of revenue.
McDonald offers huge menu of products like veg menu, non-veg menu, beverages and deserts.
It aims at focusing on four main ideas i.e. quality, service, value and cleanliness.
It offers the minimum delivery time and the payment offers varies according to customer convenience (Membe, 2012)
Product life cycle
According to the diagram shown, McDonalds is at maturity stage of the cycle. It has already covered it introduction and growth phase in the food chain market and now it has reached to its maturity point where the growth in sales is declining.
During the maturity phase, the entry of competitors take place. Therefore, it should focus on maximizing its profits (Betala,2016).
McDonalds offers their products at a very affordable price.
It focuses at maintaining the cost leadership by marketing itself as “ Happy Price Menu “ (McDonald ,2016).
It offers multiple number of combos with pocket friendly price and discount offers like buy one get one free.
McDonalds also aims at providing with heavy discounts on some occasions and they also target meals for children's (Ater, 2015).
It is located in every prime locations which include malls, complex.
It serves truly good environment and ambience.
It also provides home delivery options available (Kumar, 2018).
McDonalds has captured the market worldwide. It shares 19% of the market share in the food industry across the globe.
The major competitors are KFC, Subway and Vendy.
McDonalds also helps customers to place their items online through mobile app (Hua, 2010).
McDonalds advertise themselves with the main motto of making customers aware about the product, feel good about the product and remember it.
It promote on television, hoardings, online magazines and posters and many print media (Kincheloe, 2011).
It also offers lucky draw, different loyalty programs, scratch coupons to attract its major customers (Meyer, 2015).
McDonalds also aims at promoting itself by organizing several campaigns where children participate themselves and win an exciting gifts.
Betala. A, 2016, 7p’s of McDonalds, viewed on 19th January, 2018. Available at: https://www.slideshare.net/AdityaBetala1/7ps-of-m-cdonalds
Kumar. S, 2018, McDonald's 4P's Of marketing, viewed on 19th January, 2018. Available at: https://www.scribd.com/doc/6464143/McDonald-s-4P-s-Of-marketing
Meyer, P., 2015. McDonald’s Marketing Mix: 4Ps Analysis. Panmore Institute. October, 7.
Kincheloe, J.L., 2011. Mcdonald’s, Power, and Children. Key works in critical pedagogy, pp.155-170.
Membe, N.B. and Doriza Loukakou, M., 2012. Product standardization and adaptation in International Marketing: A case of McDonalds.
Hua, N. and Templeton, A., 2010. Forces driving the growth of the restaurant industry in the USA. International Journal of Contemporary Hospitality Management, 22(1), pp.56-68.
Ater, I. and Rigbi, O., 2015. Price control and advertising in franchising chains. Strategic Management Journal, 36(1), pp.148-158.
McDonald, M. and Wilson, H., 2016. Marketing Plans: How to prepare them, how to profit from them. John Wiley & Sons.