Product life cycle of Acer laptops
Analyzing the product life cycle i.e. Introduction, Growth, Maturity and Decline stages of the Acer laptops, it can be concluded that Oliver Ahrens (President Pan Asia Pacific Business Operations) has stated that there is huge market growth for Acer laptops in terms of innovations (Pugaokar, 2015).
The price offered by Acer are consumer affordable which are set on the basis of value parameters.
Basically, Acer follows penetration and skimming pricing strategy.
Some of the product are kept with low price to enter into the new market and some of them are with high prices with additional features under penetration pricing strategy.
Likewise, in skimming strategy, niche products are served with the objective of retaining customer base globally (Williamson,2010).
Acer serves in more than 160 countries with a strong distribution network with not more than 95 thousand retails in different nations.
They have also provided online platforms to the customers and built many service centers to gain potential customers.
It uses diversified distribution channel and also sell their products through retail outlets.
They also made contracts with the local manufacturers reach maximum customers.
Hrithik Roshan is the brand ambassador for promotion of the products.
They promote their products mainly on the electronic media like television, online portals and print media like magazines and newspapers.
They has been linked with BAR-Formula One racing team, Ferrari Formula 1, FC Barcelona and league champions as well.
Acer provides a positivity in terms of pricing and promotional activities.
They work on maintaining a strong customer relationship bond by focusing on different marketing strategies.
They offers huge varieties of product with higher level of customer satisfaction as well.
Acer group,2018, ‘our products and the environment’, viewed on 11th January,2018. Available on: https://www.acer-group.com/ag/en/TW/content/our-products-environment
Alaina. Y, 2016, ‘Acer Swift 7 review: The world's thinnest laptop is starving for power’, viewed on 11th January,2018. Available on: https://www.pcworld.com/article/3139340/computers/acer-swift-7-review-the-worlds-thinnest-laptop-is-starving-for-power.html
Pugaokar.P, 2015, ‘key growth geographies for Acer’, viewed on 11th January,2018. Available on: https://www.dqchannels.com/india-is-one-of-the-key-growth-geographies-for-acer/
Suzlon,2014,’The laptop industry’, viewed on: 11th January,2018. Available on: https://www.authorstream.com/Presentation/aSGuest114159-1191261-37164794-ppt-the-laptop-industry/
Williamson, P.J., 2010, Cost innovation: preparing for a value-for-money revolution, Long Range Planning, 43(2), pp.343-353.