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BUS166W Social Media Marketing

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Question:

Select a company of your own choice to be the consultant for such as the company you might currently work for. The primary selection criteria are that it should be a SME (small to medium-sized enterprise with approximately 500 employees or less), and it must have a limited social media marketing strategy at present or none at all.

So, what is an example of a firm with an excellent social media strategy? That’s not an easy question because social media itself is still evolving and the way to exploit it best is still experimental, but Whole Foods Market, is often cited as a firm that so far has done it right. In part by making it as much an educational tool as it is a promotional one.

Once you make your company selection, address the following:

Your client, Cameron Coffee or the alternative firm you select, is considering investing significant financial and personnel resources into a more substantial social media marketing strategy. As the company’s consultant, your assignment is to create a social media market proposal in the form of an executive report for consideration by the company’s CEO and other top management. This strategy will be designed to help sell the company’s products or services, as well as boost the company’s image to customers (and potential distributors and retailers if their products are sold through a third party).
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My Assignment Help. Social Media Marketing [Internet]. My Assignment Help. 2021 [cited 18 April 2021]. Available from: https://myassignmenthelp.com/free-samples/bus166w-social-media-marketing/brand-marketers.html.


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