Aidan Ricketts, the author of the prescribed text this week, starts of chapter 3 by stating that “Effective strategy lies at the very heart of successful activism. It is all very well to have a good cause, good information and good intentions, but to be effective, activists and social change advocates need to coordinate all of this into an effective strategy. Strategic thinking needs to saturate every aspect of campaign practice.” So how IS an activism campaign strategy developed?
What makes social movements work? To understand why a strategy is required, and what it entails, the following video illustrates some key points that are required in the development of a social movement strategy.
Where the community organization agrees to devolve authority and power, the well-informed campaign worker may be able to exercise their discretion or initiative to promptly respond to new information, changed conditions or the actions of the intelligent opponent, sparing the need for the convening of a formal strategy session to make the relevant decisions.
Because of the complexity of working within community organizations, it is important that all campaign workers understand and accept the group’s Strategy
The sense of empowerment that well-informed campaign workers can gain from being actively involved is a major reason why people persist in what can be long and difficult public interest strategies and campaigns
The brainstorm: in a brainstorm anyone is invited to suggest any idea that may contribute to group vision or aim, no matter how crazy, without rebuke; all these ideas are then reviewed, grouped and prioritized.
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