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BUS351 Operation Management

tag 0 Download 25 Pages / 6,054 Words tag 01-04-2021

Question:

3 A merlon-wed company designing and manufacturing sports bicycles and mountain bikes rs worried about losing market share, because its competitors are bringing out new product ranges much faster than a is currently able to do. Mat specific advice would you give the company to reprove their approach to new product development? I C ititIr VI 
Outline answer The company needs to look at the product development process and how fo improve Students should mention the concept of coney/rent or &mut larreous engmeenng with integrated &sego teams In this context, they should also mention the possaokly of taking a morlufaesed approach to the down of a range of sports brcycros and mountain bikes (for example. on the use of gear sets or brake fevers).

4 Explain what is meant by a Cervice blueprint and sketch a sreple service blueprint for a small medical (GP) practice. •  
Students need to °teddy distinguish (with appropnate lines) between front-office achmhes uwohang close interectonS between customers (Patients) and Service ProwderS (mordlOst sluff rife ). on the one hand, and back-office and support achmtres, On the other hand Any reasonable sketch with the necessary explanation tort be acceptable 
5. Many tailors in Hong Kong provide made-to-measure sues (based on a laaherl °Order approach) Explain both the advantages and the disadvantages of this approach H. 

A Make-To-Order (PTO) approach provides customer choice, customisation. Sox/batty. and lower stock-holding costs However. it also has disadvantages in terms of stow speed. long (and fess dependable) custom& order lead times, and less ethereal production. 6. The manager of the Toyz-R-Vz retail store wants to adopt an Economic Order Ouanhty (COO) approach to control the stock of the best-selling Lode Borrowed Car video game On average tho store sells 200 of these video games per week (that rs, 10400 games per year) These video games are bought chrecliy horn a Far-East distnbutor at a cost of ES? per unit The manager reckons that d costs about C96 to place an order for an 91•ChtiOnal 
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